LUSH also tries to make as many of their products as they can “naked” meaning that they have no packaging. The products that do need to be packaged are made entirely of recycled materials and the company does a promotion where if a costumer brings in five empty containers to be reused, they can receive a free face mask! Through their environmentally-conscious stance alone, they gain customers who both want to save the environment and those who want to save money on products!

Although LUSH Cosmetics does not do traditional TV ads, which many companies rely on, they are able to reach out to customers through social media, including short clips featuring products, as well as through email and magazines. LUSH is a fantastic example of how a company can take a new approach to gain new customers and keep them through new digital tactics combined with superb products!

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