Google and WordPress Unite!

 Google/WordPress Logos

Google/WordPress Logos

One in four websites are powered by the Content Management System (CMS) powerhouse WordPress. WordPress, despite being a popular service, wasn’t as versatile as many of its users wanted it to be. On the platform it was impossible to collaborate in real-time with multiple people, let alone do basic edits. However, that is now a problem of the past! Earlier last month WordPress announced that they will embrace popular collaboration tool Google Docs and allow their users to use the interface throughout their content creation process. This is a huge win for both companies, but more importantly for the millions of bloggers whose lives were just made easier. Gone are the days of copying and pasting from Google Docs or other editors.

 Via WordPress.com

Via WordPress.com

First, you need to install the “Add-On” which can be done easily by clicking “Add-ons” on the Google Docs menu bar. There you can search “WordPress” and simply add it to your array of applications. The add-on allows you to compose in Google Docs and publish to WordPress without losing your images or formatting in the process. This not only makes WordPress more efficient but can help it gain more business. The popularity of Google Docs can be the determining factor if a business chooses WordPress or not. As competition in the CMS industry increases with the likes of Squarespace, WebGUI, Drupal, Joomla, MODX, Concrete5 and many others; it’s important for companies to differentiate themselves. Competition often leads to a better experience for users and this move by WordPress clearly displays that. As WordPress leads the way to creating the most user friendly experience it’ll be interesting to see how this industry develops as marketers look for more tools to engage their audiences.