Brand Yourself!

Oct 01, 2016

We all have brands we love, lots of them.  For me it is Asics, Starbucks and Banana Republic; these brands are "no gives" in my mind.  That means, unless they truly veer off course, I really do not look outside their brands for alternatives.  I love them because they engage me in ways that others do not.  Their features, consistency and personality clicks with mine and, therefore they earn my loyalty.  They anticipate my needs and wants and they communicate their 'reason for being' brilliantly. They know me.


How well do you know yourself?  People can also be like brands.   In my first class, my students were asked to give me 3 words that best describe themselves.  I saw words like "loyal, friendly, athletic, peaceful, happy, quiet, etc."   As you head toward graduation and into a career, it is important for you to understand what you want your professional brand to be, and how to make sure that vision for yourself resonates with those who look to hire you.

So where should you begin?  We all have BFF's, friends in our inner circle who know us often better than we know ourselves...these people are a good start. 


First, you must recruit those BFFs or BPFs (Best Professors Forever;), who will give you an honest summary of your strengths and weaknesses. This is sometimes a very humbling experience.  You must then decide if that assessment aligns with the person you want to be.  When it doesn't align,  it is time to look in mirror and make the changes you need to make to build your professional brand!  There are even sites available to help assist you as your build your personal brand!


It is also advisable that you closely manage your digital footprint to ensure that your professional brand is accurately represented.    That may be the first place your prospective employer looks to see if what your brand is all about.  When in doubt, a good guideline is to refrain from posting anything that would embarrass your mother! Happy Branding...

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

Person holding a phone using a search engine
27 Mar, 2024
Googles recent search algorithm update from March 2024 has marketers and business owners worried about ai-generated content. Read our blog to learn what the update really means and how AI-generated content should be approached.
25 Mar, 2024
In today’s rapidly changing advertising landscape, brands are leveraging cutting-edge technologies and platforms to connect with audiences in more personalized and impactful ways. From the strategic placements in high-profile events like March Madness to the innovative use of AI chatbots and social media promo codes, the advertising world is witnessing a transformation. This blog post explores the latest developments in advertising strategies and technologies that are setting new standards for consumer interaction.
19 Mar, 2024
As the digital landscape continues to evolve at a rapid pace, there's a new trend that's been making quite a splash - the rise of decentralized social media platforms. The most notable among these is Bluesky, a platform that was announced in 2019 by Twitter co-founder, Jack Dorsey. Initially operating as an invite-only application, Bluesky officially opened its doors to the public. Join us as we delve deeper into this new app, exploring the potential of decentralized social media platforms and how networks like Bluesky are changing the way we interact online.
Giant mammoths in the snow
13 Mar, 2024
OpenAi's latest invention, Sora, is revolutionizing how generative AI is used in content creation. Read more to find out how!
07 Mar, 2024
Many brands think about including celebrities in their marketing materials, attracted by the buzz around stars like Taylor Swift and Travis Kelce. However, it's important to understand the legal rules and fair use aspects in this situation.
27 Feb, 2024
Social media marketers have a lot on their hands when it comes to scheduling times to post content. Below are the best times to post to Facebook, Instagram, X, and TikTok for your business to optimize your organic posting strategy and increase engagement.
More Posts
Share by: