Show Your Expertise

Content Marketing


Relevant content encourages customers to interaction with your brand, increases loyalty and encourages repeat customers. Often, consumers would rather discover new products and services through videos, blogs or social media rather than through traditional advertising.

 

Our content creation team will help you build out a customized content calendar and produce engaging pieces that meet your individual needs.


We are experts in:

 

Blogging


Our team specializes in understanding and reaching your audience in unconventional ways. Through personalized blogs published specifically for your following, we will succeed in increasing brand awareness, turning prospects into customers and amplifying the connection between your business and your audience. Written strategically to provide insight into your product or service, drive traffic to your website and promote a sense of community surrounding your brand, our blogs make businesses visible, compelling and reputable. 


Social Media


We understand that not everyone has the budget to spend big on advertising. Maintaining your social media presence is a cost effective, long term solution for ensuring the success of your business. When working with SparkShoppe, your business will be provided strategically planned content calendars, built to encourage user engagement and convert followers to lifelong customers. From the planning stage to the final delivery, our team will work with your business to create a powerful, cohesive and captivating message that ensures brand loyalty across all platforms. Establishing a sense of community among your following and prospective followers, not only helps to build brand awareness and improve visibility, but ensures the validity and authenticity of your brand. 


Digital Media Buying


With our digital expertise and our direct relationships with the major media firms, the SparkShoppe team specializes in identifying, segmenting and understanding prospective audiences. We will work with you to build a strategic plan for placing effective digital media buys that keep you on track for meeting business goals. Through persuasive messaging, eye-catching photography and professional videography, the SparkShoppe team will create powerful, multi-channel ads tailored specifically to you. With the constant evolution of the digital atmosphere, digital advertising has quickly become a new normal. Let us help you navigate the rapidly changing digital space with results driven campaigns on Facebook, Google, Pandora and more.

LET'S TALK SHOPPE

Content Marketing Insights

Size chart for social media posts
23 Feb, 2024
Your social media post sizes matter! Check out our blog to learn more.
05 Jun, 2023
Data rights have been an ongoing contested topic throughout the world. Few nations have stood against large companies on this issue. In 2022, the European Union decided that enough was enough when they signed into law one of the strictest data protections ever.
30 May, 2023
Montana has become the first state in the country to create an official law banning the use and download of TikTok. Anxiety around the app has grown in the US government over the past few months, but previous attempts to ban the app have been unsuccessful. The law, SB 419, has faced a great amount of criticism, with many claiming the law violates Montanans’ First Amendment rights . Montana’s governor, Greg Gianforte, signed SB 419 in an attempt to prohibit TikTok from operating within the state. According to the law, any individuals who use or download the app within the state of Montana, as well as any company that makes TikTok available for download is subject to a $10,000 fine per day. If the law remains in place, it will take effect January 1st, 2024. 
02 Feb, 2023
AI-generated images are evolving, and their implications are big for the future of marketing. With the advent of artificial intelligence , marketers have access to powerful new tools for creating content. AI-generated content can be used to create visuals for marketing campaigns, websites and social media accounts, as well as polished copy in a specific tone of voice to match your brand. Let’s dive into what AI-generated images mean for marketers everywhere. 
26 Jan, 2023
In today's digital age, businesses of all sizes need to stay competitive by keeping up with the latest trends. One such trend is Artificial Intelligence (AI). AI is quickly becoming one of the most effective tools for content creation, with more and more businesses leveraging AI writing to help them create engaging content that resonates with their target audience. 
26 Jan, 2023
In the world of social media, size matters. We aren’t talking about how many followers you have, or how many likes and comments your content generates - but the actual size of your posts. Different social networks require different sizes for different types of posts, from profile photos to cover images to post images. So, if you want to get the most out of your social media presence, you need to know the optimal sizes for each type! Let’s take a look at some helpful tips and tools that will make you a content size guru!
05 Jan, 2023
We did it! Another year is in the books and we’re here to reflect upon some of the biggest social media marketing trends of 2022. Let’s take a look at some of the top strategies that social media marketing managers and brands used to achieve their goals. TikTok’s Impact on Influencer Marketing Influencer marketing played a crucial role in social media marketing plans over the course of 2022. Influencers of all tiers saw an engagement rate of between 12.43% and 13.70% on TikTok. The next closest platform was Instagram, with a top engagement rate of 4.84% for influencers with 1,000 to 5,000 followers. Because of this discrepancy, we saw many brands like Aerie and Red Bull partner with TikTok creators and influencers. These partnerships included paid ads, product unboxings, and reviews. Some creators and influencers developed user-generated content by using brand hashtags, product placement, and unpaid reviews.
03 Jan, 2023
TikTok, a social media app centered around short-form videos that is currently listed under the App Store’s “iPhone Essentials” category, is facing a proposed ban by the U.S. government. Lawmakers recently introduced a bill that would block and prohibit transactions from “ any social media company in, or under the influence of, China, Russia, and several other foreign countries of concern .” The ban has already been approved for government-issued devices , but what could this mean for the more than 1 billion people who use TikTok, and the 140.6 million who reside in the U.S.?
14 Feb, 2022
Whether it was the football, the halftime show, or the commercials, you couldn’t turn away from the TV last night. A picturesque night in Los Angeles and a full slate of light-hearted commercials was the ideal follow up to last year’s off-putting 37% capacity game due to COVID restrictions.
29 Dec, 2021
2021 was another tumultuous year. People continued adjusting to the “new normal” caused by the coronavirus pandemic, families and friends reunited as vaccines became widely available, and new variants emerged. Throughout the ups and downs of navigating the past year, people took to social media to express their thoughts, anxieties, and to be creative. Many social media platforms released year in review articles that reflect both the hardships and victories we all experienced in 2021. Here’s a roundup from the most popular platforms.
Show More
Share by: