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Digital Marketing Agency in Albany, NY


We are a team of creative marketing strategists located in Albany, NY with an extensive knowledge of diverse industries and an expertise in digital and social media.

SparkShoppe is proud to be a New York State Women’s Business Enterprise (WBE) certified corporation and part of the Start-Up NY program.

•Facebook Blueprint Certified
•Google Partner
•Constant Contact Partner

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Digital Marketing Agency in Albany, NY

Your brand belongs in trusted hands. Our digital team has advertising industry certifications directly from leading digital and social media giants like Google, Facebook and Hootsuite. Our love for what we do and the focus on our clients has made us successful as we provide advertising strategy and execute marketing plans with a 360° approach; ultimately growing brands in digital and social spaces.

SparkShoppe is proud to be a New York State Women’s Business Enterprise (WBE) certified corporation and part of the Start-Up NY program. Click here to learn more about what it means to work with a certified advertising agency.


What We Do

Digital & Social Media Marketing

Our team connects and engages with customers in the social space and has direct relationships with major digital media firms including Google, Facebook, Constant Contact, Pinterest, and Pandora. We specialize in establishing, or building upon, digital advertising and marketing plans.  We identify, segment, and understand prospective audiences and make recommendations on the best ways to reach them.  We work with our clients to outline a roadmap to keep marketing and communication plans on track to meet business goals.

Woman browsing social media on her smartphone
  • Develop & execute comprehensive, effective digital marketing plans through a mix of organic and paid media

  • Create and manage content for all social and digital media platforms

  • Identify, segment and understand target audiences

  • Comprehensive brand audits inclusive of social and digital properties

  • Promote user-generated content to create a sense of loyalty

  • Manage Search Engine Marketing (SEM), Pay-Per-Click (PPC) advertising campaigns and develop custom landing pages

  • Google Partner, Constant Contact Partner and Hootsuite Certified

  • Our digital team members are Facebook Blueprint Certified Buyers and Planners

 Content & Inbound Marketing Specialists

Reach the people who are already looking for you! Producing relevant content to attract new customers or keep existing customers engaged not only helps drive sales, but encourages customers to interact with your brand.  We are proficient in developing content calendars and executing these marketing strategies for our clients customized for their individual needs. 

Woman creating a content calendar on a desk with a notebook and calendar.
  • Custom content solutions including photography, videography, blogging & more

  • Social media video, pins, infographics and editorial

  • Eye-catching photography

  • Custom website design and development

  • Content calendar management to complement overall marketing strategy

  • Strategic paid digital advertising campaigns to exponentially increase the reach of your digital content

Website Design & Development

A professional website is the foundation for all digital marketing efforts. When designed and developed correctly, your website will become an evergreen sales machine and help you build lasting relationships with existing and potential customers. Having an effective website expands marketing opportunities by utilizing modern digital advertising tactics such as retargeting, remarketing, email and lookalike audiences. Our web developers are members of Squarespace Circle.

Woman coding a website on her laptop

Our team members is well-versed in website design and UX consultation for the following website platforms:

  • Squarespace

  • Wix

  • Wordpress

  • Shopify

  • E-commerce integrations with Shopify, Stripe & PayPal

 Are you ready to ignite your marketing strategy?

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