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April 2024 has ushered in notable shifts within the digital marketing sphere, marked by significant updates from platforms LinkedIn and X, and a proposed federal privacy act aimed at transforming how businesses handle data collection, usage, and sharing.
The American Privacy Rights Act of 2024 (APRA) marks a major turning point in U.S. data privacy legislation. This blog dives deep into the implications of the Act, the push for federal and state privacy regulation and the challenges and opportunities it presents for businesses and consumers alike.
Learn more about why CTV is the preferred platform for Millennials and Gen Z!
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