The annual Google Marketing Live event held on May 24th, 2022 boasted a vast amount of improvements for advertisers using the Google Ads platform, including upgrades to Performance Max and the introduction of Augmented Reality previews for products on Google Shopping. With the large number of advancements being introduced, you may be wondering which ones your company should focus on, so here are some of the most ground-breaking updates that were presented:

Enhancements to Performance Max

Google’s Performance Max ads are campaigns in which you choose a goal and define the parameters, then Google automation will develop the ads themselves. To encourage a higher usage of Performance Max, Google has announced the implementation of an “Experiment” tool, which will allow users to test the addition of a Performance Max campaign alongside any current campaign that your business is running. An optimization score feature will also be added to Performance Max and will provide a performance percentage based on the selected goal. With this number, Google will provide suggestions to increase the optimization score by means of targeting, budgets, etc.

Augmented Reality With Google Shopping Products

Google looks to compete with the Metaverse by introducing Augmented Reality to the Google Shopping experience. Advertisers will have the ability to feature 3D images of their products on the Google Shopping results page, allowing consumers to, in a sense, try before they buy. Google uses an example of testing furniture in a user's living space to simulate its size and appearance in the selected room.