Put Your Marketing In the Driver's Seat
Automotive Marketing
SparkShoppe is an automotive marketing agency that helps local and national dealerships build a seamless customer journey, from the first search-bar click to the next vehicle upgrade. We partner with dealers to develop and execute coordinated, OEM-compliant campaigns that turn browsers into buyers and buyers into lifelong customers.
Selling cars is a full-time job. Marketing shouldn't be a second one. Between manufacturer brand standards, a dozen social profiles, and a fleet of digital properties, keeping it all running smoothly takes more time than most dealerships have to spare. That's where we come in. SparkShoppe gets under the hood of your dealership's marketing and tunes every channel to work in sync.
Have Questions?
What Does an Automotive Marketing Agency Do?
An automotive marketing agency develops and manages the marketing that brings customers to your dealership. SparkShoppe partners with local and national automotive dealers to build a cohesive brand presence across every channel. We give your dealership the horsepower to compete online.
Shift your strategy into high gear with:
- Email Blasts: using your preferred email platform, we maximize exposure for new and pre-owned vehicle specials or sales events
- Homepage Slides: rotating homepage banners promoting current offers and events
- Custom Landing Pages: dedicated pages built for specific campaigns or promotions
- Service Specials: service department offers featured on your website
- Vehicle and Lease Specials: new and pre-owned inventory and lease offers
- Organic Content: social, blog, and custom video content that builds brand presence
- Paid Advertising: search, social, and display campaigns
- Custom Print Materials: postcards, desk toppers, event signage, direct mail, and other collateral
A 360° Approach to the Automotive Path to Purchase
Today's car buyers do their homework long before they set foot on the lot. They research, compare, and read reviews before they commit. If your dealership isn't there at every turn, you're leaving sales on the table.
SparkShoppe's 360° approach meets customers at every step of the path to purchase, all the way through to their next vehicle upgrade. Relevant, relatable, and engaging content builds brand loyalty, encourages repeat customers, and keeps your dealership top-of-mind for vehicle purchases and service alike.
With hands-on experience using platforms including Dealer.com, Dealer Inspire, and eLEAD CRM, we plug directly into the tools your dealership already runs on. Our team is also certified in both Meta and Google Ads platforms.
What Platforms Does SparkShoppe Work With?
Dealership Platforms
- Dealer.com
- Dealer Inspire
- eLEAD CRM
Advertising Platforms
- Meta Ads
- Google Ads
- TikTok Ads
- LinkedIn Ads
- Reddit Ads
- Snapchat Ads
- Pinterest Ads
Email Platforms
- Mailchimp
- Constant Contact
Don't see your preferred platform?
Ask our team and learn how we can seamlessly integrate with your preferred tools.
Why Choose Us?
We are a full-service marketing group in Halfmoon, NY with clients across the globe. We are comprised of 20+ marketing specialists and have access to a robust freelance network. We pride ourselves on being accessible, collaborative, and highly motivated by the needs of our clients. Notably, we are exceptionally well-versed in the automotive space. We are Meta and Google certified, fluent in OEM brand standards, and backed by successful, long-standing relationships with automotive clientele.
Ready to drive real results?
Frequently Asked Questions
What services does SparkShoppe offer for dealerships?
SparkShoppe manages email blasts, homepage slides, custom landing pages, service and vehicle/lease specials, organic and video content, paid advertising, and custom print materials like postcards, desk toppers, and event signage, all built and maintained in accordance with manufacturer brand standards.
Is SparkShoppe familiar with OEM (manufacturer) brand guidelines?
Yes. SparkShoppe builds and manages every campaign, landing page, and piece of content in accordance with manufacturer brand standards, including brands like Toyota, BMW, Mercedes-Benz, and Porsche. We help dealerships market effectively while staying within brand guidelines.
Which manufacturers has SparkShoppe worked with?
SparkShoppe has hands-on experience marketing everything from volume brands to luxury and exotic marques. This includes Toyota, Lexus, Audi, BMW, MINI, Mercedes-Benz, Porsche, Jaguar, Land Rover, Ferrari, and Maserati.
What CRM and website platforms does SparkShoppe work with?
SparkShoppe has hands-on experience with the platforms most dealerships already run on, including Dealer.com, Dealer Inspire, and eLEAD CRM, so there's no learning curve or disruption when SparkShoppe steps in to manage a dealership's marketing.
What email marketing platforms does SparkShoppe use?
SparkShoppe manages dealership email marketing through Mailchimp and Constant Contact, building campaigns that stay consistent with each dealership's broader branding, promotions, and sales events.
Where is SparkShoppe located, and does it work with dealerships outside New York?
SparkShoppe is based in Halfmoon, NY, but partners with both local and national automotive dealers. Its team of 20+ employees, supported by a broad freelance network, manages marketing for dealership groups across the country.
Does SparkShoppe have experience with multi-location dealership groups?
Yes. SparkShoppe has long-standing, successful relationships with multi-location dealership groups, reflecting deep experience coordinating consistent branding and campaigns across multiple rooftops while staying within each manufacturer's guidelines.
