Fractional CMO
Revamp your marketing strategy with a fractional CMO from SparkShoppe. The ideal solution for companies who need marketing direction on demand.
A fractional CMO provides direct access to an industry expert, at a cost you can afford. Our fractional CMO will work closely with your team to lead, develop, and execute a winning marketing strategy.
A Fractional CMO Might be Right for you if...
You need cost effective marketing services.
You don't have a need for a full-time CMO.
You don't have time to execute a strategy.
Your current marketing team needs direction.
Why Does it Work?
- You are getting an executive level marketer who has had proven success in developing and executing marketing strategies.
- Fractional CMO's allow you more freedom to focus on other responsibilities.
- Fractional CMOs come and go based on your needs, giving you support during your busiest times of year.
Marketing Insights
For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.
The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.
Marketing attracts your audience. Public Relations (PR) earns their trust. Alone, they're valuable. Together? They're pure gold. But too often, these two essential teams often work in isolation, leaving incredible opportunities on the table. It's time to move beyond these separate efforts and learn how to align them and embrace the power of their unified strength.
