eCommerce and Email Marketing

Engage with Customers & Drive Sales 


eCommerce


Providing a seamless and intuitive shopping experience for customers is paramount to operating a successful and scalable eCommerce business. We design eCommerce websites with a focus on conversions and user-experience. Detailed analytics provide important insights about where the purchase process can be optimized as your business grows and evolves.


Frictionless communication is critical for driving sales conversions. Our online sales funnel amplifies conversion opportunities by utilizing modern digital tactics such as retargeting, remarketing, email, automation and lookalike audiences.


Email Marketing


The team at SparkShoppe consists of seasoned experts who understand the essential relationship between eCommerce platforms, email communication and the consumer purchase cycle. We design clickable email marketing campaigns that drive opens, clicks and purchases. Our team will work closely with you to develop your eCommerce site and emails that will quickly grab your audience’s attention and lead to sales and business engagement. 


We create engaging emails through:

  • Constant Contact
  • Mailchimp
  • Squarespace Email Marketing
  • Custom Designs with HTML
LET'S TALK SHOPPE!

Ecommerce and Email Marketing Insights

The Importance of Email Marketing

July 22, 2021
Email marketing is NOT dead!

Is Black Friday Happening?

November 22, 2020
The answer is yes and it’s going to be a much longer event than just one day of sales this year.  While COVID-19 is still a threat, brick and mortar retailers continue to pivot to an online strategy to help keep their customers and employees safe. Many retailers are offering Black Friday deals both in-store and online, so customers can shop whichever way they are most comfortable.

TikTok Advertising

October 6, 2020
Have you been wondering if TikTok is the right advertising platform for your business? Learn more about your options!

How Digital Platforms are Helping Small Business Respond to COVID-19

By Colleen Maloney • April 29, 2020
In an effort to help small businesses navigate how to respond to the COVID-19 pandemic, digital marketing platforms are creating resource hubs, grants, and more! Learn what some of the major platforms are doing to help below. 

Size Matters 2020 Edition

By Megan Finin • April 20, 2020
As a digital marketer, I am inevitably drawn to the fast-paced and dynamic environment of social media. Everything is constantly changing and even the most minute size change to a sponsored Facebook post can be a game changer. Whether you are managing a massive brand with hundreds of thousands of followers or just starting to get your feet wet in the digital world, it is so important to familiarize yourself with the various types of social content.

Will Saying Goodbye to Third-Party Cookies Change Digital Marketing?

By Stephanie Tapia • February 12, 2020
It might be goodbye for what advertisers and marketers consider one of the most useful target marketing tools. Third-party cookies, sometimes referred to as “tracking cookies” or “trackers,” are created for advertising, retargeting audiences, and tracking purposes. However, the presence of third-party cookies across websites is predicted to decline over the next few years due to privacy concerns and non-permitted information sharing.

Social Media Trends in 2020

By Maki Mandelis • October 28, 2019
Will we ever be able to predict the next social media trend? What will be the next app that commands our attention? What elements will this app hold that will set it apart from existing social media networks? For social media users, data security and privacy concerns continue to be at the forefront of their minds, while tech companies are attempting to address those concerns, they are also pushing out new video technology such as augmented reality. For marketers, social media engagements are becoming more and more important in revealing the types of content audiences prefer. These are just a few of the emerging trends in digital media and these developments give social media platforms a great chance to capitalize on desired improvements and updates within the social media space. Check out some of the changes we predict will happen to social media networks in 2020!

Marketing With Shoppable Video

July 9, 2019
With video popularity increasing, it makes sense that marketers are looking for ways to better utilize it in shoppers’ path to purchase. Shoppable video continues to gain traction as an advertising option among video content platforms such as YouTube and Instagram.

Podcast Advertising for Brand Awareness

June 13, 2019
According to the New York Times , in 2018 approximately one in four people listened to podcasts. In 2019, it is estimated that that number has increased to 1 out of 3 people. Edison and Triton also stated the podcast industry is growing, listening saw a 32% increase this year. Most of this new podcast interest was generated among college-age students and young professionals.

TikTok: The Younger Generation's New Platform

May 14, 2019
You may have seen TikTok while scrolling through your social media or hearing about it on the news. TikTok, originally called Music.ly, is a video-based social media platform that has mostly been focused on light-hearted and often laughable videos. The app was created by ByteDance, a popular Chinese technology company. Similar to Vine, TikTok has attracted younger generations in need of simple entertainment. Below are some things to consider if you are thinking about using TikTok for your brand’s marketing.
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