Marketing So Good You Can Taste It

Food & Beverage Marketing

Relevant content encourages customer interaction with your brand to increase loyalty and encourage repeat customers. Often, consumers would rather discover new products and services through videos, blogs or social media rather than through traditional advertising.


We can help you expand and increase the reach of your brand through:


 

Recipe and Video Production 

Our team offers custom content solutions featuring your brand(s). If you are looking for custom recipes, "how-to" videos, digital media buys or food photography for your products, we have a solution for you! The more effectively – and frequently – you reach out to customers who are seeking recipe ideas and cooking inspiration, the more positive impressions you will receive, ultimately resulting in increased sales!

 

Vimax and SparkShoppe have over 20 years of collective experience in delivering custom-branded food content to a host of world-class food retailers and consumer packaged goods (CPG) companies. We work with our clients to connect and engage with shoppers around key selling and seasonal events, new item launches, special marketing initiatives and digital programs.

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Check Out Our Work!

Recipe Videos

Food & Beverage Marketing Insights

Shopper in a grocery aisle using her phone to assist

Are Media Retail Networks Flipping the Script?

February 9, 2024
Are retail media networks flipping the script? Learn more about the hottest topic in retail and how it is impacting the industry!

The Power of a Retail Media Network

By Heidi Reale • December 14, 2023
Retail media networks allow retailers to enhance the shopper experience while expanding their reach and delivering powerful results for their business. Learn more about it in our blog!

Instacart Implements ChatGPT Plugin for Recipe Inspiration

July 18, 2023
Looking to create the perfect dessert for a summer cookout with friends and family? Step one: consult AI.

Back to the Future: How Pepsi Updated Its Iconic Logo for the Digital Age

April 14, 2023
Pepsi has long been a significant player in the beverage industry, and it has become an iconic global brand over the years. Its logo and visual identity have been the same for the past decade, but the company has recently embarked on a new journey by unveiling a new logo and visual identity mark. This change is part of the company's efforts to position itself for the digital age and beyond.
Booze Is Back For The Big Game

Booze Is Back For The Big Game

February 9, 2023
While this year's lineup of advertisers includes several nonalcoholic beverage brands, alcohol companies are still making a big splash during commercial breaks.

Shoppers are Scrolling TikTok for Grocery Inspo

July 7, 2022
Nowadays, shoppers have been changing up their routine to adapt to the digital world. The grocery industry has noticed more excitement online due to the engaging content on TikTok. The app has inspired users to learn new skills, including how to cook. Since the Covid-19 pandemic, consumers have spent more time scrolling through TikTok and discovering new recipes. Reaching these consumers on TikTok has never been easier, whether it be content creators sharing recipes that influence at-home cooking or users trying trends and sharing their own, a never ending channel of ideas is easily accessible. Therefore, scrolling through TikTok when you’re making the grocery list can be very useful. Staying Up to Date with the Trends The trends on TikTok are pushing purchase intentions for products like balsamic glaze and seltzer water. The two make a unique concoction that went viral as users claimed it is a healthy substitute for Diet Coke, despite the taste. No matter how strange these recipes may seem, they spark conversation about certain brands and products both on and offline. TikTok gives creators a chance to share their favorite go-to recipes. For example, Emily Mariko posted a salmon rice bowl recipe which requires specific Japanese Mayo that consumers are more inclined to purchase than other alternatives. Her video quickly went viral with over 81 million views. Whether it’s a trending beverage or a salmon rice bowl, the ingredients for these recipes have spiked in demand.

Packaging Trends are Shifting from Less to More

May 27, 2022
Consumers are bored with bland. Competing for shelf space can be difficult due to the myriad of new brands who are changing the packaging game. Recently, packaging trends have shifted from a simple and minimalistic approach to now having vibrant colors and illustrations. This new sense of fun gives a look to aspire positivity and inspiration coming out of the COVID-19 pandemic. In 2022, brands are doing the most to not only become a household name, but to become decor in itself . In other words, these pops of color are meant to decorate your home and stay on your bathroom countertop.