The New G Suite

November 30, 2016

When technology changes, the way businesses collaborate also changes. Not everyone is making the daily commute to the office, often opting for telecommuting if the option is available. In order to accommodate these shifts, it is often up to technology companies to think of new and innovative ways for people to work together.  

G Suite Logo courtesy of Google

Online cloud services easily allow for people in an organization to work on the same project from wherever they are- whether they are traveling, in the office, or working in a different business location. Google was one of the first companies in the space with Google Apps for Your Domain, which then became Google Apps for Work, and most recently G Suite. 

When technology changes, the way businesses collaborate also changes. Not everyone is making the daily commute to the office, often opting for telecommuting if the option is available. In order to accommodate these shifts, it is often up to technology companies to think of new and innovative ways for people to work together.  Online cloud services easily allow for people in an organization to work on the same project from wherever they are- whether they are traveling, in the office, or working in a different business location. Google was one of the first companies in the space with Google Apps for Your Domain, which then became Google Apps for Work, and most recently G Suite.

G Suite Logo courtesy of Google

Even though the name has changed over the past ten years, the core collaboration products have largely remained the same (GMail, Docs, Sheets, Slides & Drive).



So why the recent change in name? Google says that it is a better reflection of the workload and the amount of time employees spend plugged in. However, with other collaborative cloud platforms becoming increasingly more popular for those in business, it is more likely that the rebranding is a marketing tactic to position Google as the number one collaboration tool. With Microsoft’s recent push of Office 365 for Business and Apple beta testing Collaboration tools on iCloud, it makes perfect sense that Google will be shouting about their tools from the rooftops.

While touting G Suite as new may seem kind of strange, the tools are still solid and great for collaboration. When working with the tools provided in G Suite, all team members can see changes live as they are being made and can even chat while working on projects. Being able to collaborate in real time remotely is a growing need for many businesses no matter how large or small the company is. The other great feature with G Suite is the ability to create separate drives to share files with those who need access, while keeping other files confidential. This is particularly useful if you are working on multiple projects with outside clients and do not want to share everything with them.


No matter what Google changes G Suite’s name to next, as long as the core products remain the same, I foresee more businesses adopting the cloud service.

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

July 24, 2025
Many brands think about including celebrities in their marketing materials, attracted by the buzz around stars like Taylor Swift and Travis Kelce. However, it's important to understand the legal rules and fair use aspects in this situation.
July 21, 2025
The digital landscape is changing fast! Unpack Pinterest's Gen Z partnerships and Meta's deep dive into AI for ads, plus the new shift to WhatsApp monetization.
July 14, 2025
Instagram content now appears in Google Search! Learn how this major update boosts visibility for your professional photos & videos and how to optimize for SEO.
June 13, 2025
Google Marketing Live 2025: AI Reinvents Advertising
May 28, 2025
For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.
Woman on her phone
May 15, 2025
The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.
More Posts