Get Real! Virtual Reality in Business

Excedrin: The Migraine Experience DDB Remedy

We have all seen Sci-Fi movies where the stars have these high tech glasses or Virtual Reality capsules that throw them into various fantasies. The ability to experience different scenarios or adventurous journeys is the key attraction to Virtual Reality devices. This is mainly due to the fact that there are no obvious downfalls except for the time lost living in a virtual world. Virtual Reality has many marketers and everyday people confused. Is it just a fad because it is so new to the market, or is it the way of the future?

If you are anything like me, you may be a bit more optimistic and see the bigger picture with this technology. Sure, it will be fun to "Walk with the dinosaurs" or "Save the world as a secret spy agent," but besides the gaming and adventurous side of this technology, Virtual Reality has many practical business uses. With the rise of Live-Streamed Videos, Virtual Reality can allow consumers to interact with marketers’ products and services. They can get a "hands on" experience with the products without buying them. This brings a whole new level to product testing, reviews, and how to target consumers. Companies can test different options for certain products, get feedback, and even play with different scenarios to see which one is more favorable with the public and make business decisions based on the outcomes. Along with these interactions, Virtual Reality is a digital experience and information can be taken in real time. The databases of information that Virtual reality supplies can give better insights into the minds of customers. The ways in which companies can interact with their customers and display their products has just sky rocketed!

In a community oriented world where many people are trying to understand the struggles of others and find ways to help them, Virtual Reality can be the solution. A few companies in the medical industry have adopted Virtual Reality technology and have used it in many creative ways. For example, Excedrin, a migraine medication company, created a virtual reality-based symptom simulator. This allows family members and friends to understand what it feels like to suffer from intense migraine pain. This opens the door for other symptom related simulators. What if people could finally understand what it was like to have Autism or to suddenly lose your vision? Now doctors and researchers can actually get experience instead of knowledge about a specific obstacle their patients are suffering from. This will not only lead to better treatment but possible cures. Again, THE POSSIBILITIES ARE ENDLESS.

 I don't know about you, but I think Virtual Reality is here to stay and we have only begun to tap into the ways to change the world. The future isn't tomorrow, it's today.

Matt Engert1 Comment