Happy Birthday to Us!

April 22, 2018

4/22 may seem like an ordinary day for most people, but for the SparkShoppe team, this day is unlike any other day.  This day in 2016 was the last we would know of our Price Chopper/Market 32 corporate careers, and the first day we were free to start our entrepreneurial adventure!  We knew we could rock shopper and digital marketing as we had run a very successful department for years at Price Chopper/Market 32.  What we didn’t know was how instrumental that corporate experience was toward building our skills and expertise to apply to new clients and industries.


The SparkShoppe team would like to take a moment to thank all of our clients, especially Price Chopper/Market 32, for your support and confidence in us.  We are proud of the work we have done together and we look forward to continuing these partnerships though our work that produces your desired results.

Meagan and I would also like to take this moment to say how proud we are of our team who believed in our ability to chart this course.  It took courage for all of us to make the leap and leave the safety net a great corporation provides like health care, 401k, pension, etc. I have learned that operating without a net is sometimes overwhelming and at the same time, exhilarating when I take a moment to look around and appreciate the talent we have cultivated!


It has not always been easy, from our first laboratory office space next to the liquid nitrogen tanks, to long days on the road, in the air and more sales presentations than we can count on all of our fingers and toes.  We stayed confident in our ability as marketers to always do the best work for our clients and never settle for mediocre.  As with any start-up, we learned a lot along the way that enabled us to design better ways of doing business and growing a small company.

We look forward to the years ahead where who knows what adventures we may discover along this journey!  Again, many thanks to everyone who believed in us.  We are grateful for all of your ongoing support and encouragement. 

SparkShoppe, Ltd. is celebrating its 2 year anniversary this month.  The company has recently earned NYS Women Owned Business Certification.  Our team members have also received the Facebook Planner and Buyer certifications accredited through the Facebook Blueprint program.  Based in Albany, NY SparkShoppe is a marketing and communications group with an expertise in marketing strategy, shopper and digital marketing, branding and insights. The team is comprised of seasoned marketing and communication professionals with extensive experience in the retail and packaged goods industries, as well as digital technologies.  SparkShoppe is a StartUP NY Corporation partnered with the University at Albany as well as a Google Partner. For more information, contact us.

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

April 22, 2025
Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.
April 21, 2025
The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:
April 10, 2025
Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?
April 4, 2025
The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.
March 31, 2025
Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.
Glass of Water
March 27, 2025
Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine
More Posts