Happy Birthday to Us!

Sparkshoppe digital marketing team out to dinner at Osteria Danny in Saratoga Springs, New York
Shopper marketing experts Megan Finin and Heidi Reale with a shopping cart full of Consumer Packaged Goods.

4/22 may seem like an ordinary day for most people, but for the SparkShoppe team, this day is unlike any other day.  This day in 2016 was the last we would know of our Price Chopper/Market 32 corporate careers, and the first day we were free to start our entrepreneurial adventure!  We knew we could rock shopper and digital marketing as we had run a very successful department for years at Price Chopper/Market 32.  What we didn’t know was how instrumental that corporate experience was toward building our skills and expertise to apply to new clients and industries.

The SparkShoppe team would like to take a moment to thank all of our clients, especially Price Chopper/Market 32, for your support and confidence in us.  We are proud of the work we have done together and we look forward to continuing these partnerships though our work that produces your desired results.

Meagan and I would also like to take this moment to say how proud we are of our team who believed in our ability to chart this course.  It took courage for all of us to make the leap and leave the safety net a great corporation provides like health care, 401k, pension, etc. I have learned that operating without a net is sometimes overwhelming and at the same time, exhilarating when I take a moment to look around and appreciate the talent we have cultivated!

It has not always been easy, from our first laboratory office space next to the liquid nitrogen tanks, to long days on the road, in the air and more sales presentations than we can count on all of our fingers and toes.  We stayed confident in our ability as marketers to always do the best work for our clients and never settle for mediocre.  As with any start-up, we learned a lot along the way that enabled us to design better ways of doing business and growing a small company.

We look forward to the years ahead where who knows what adventures we may discover along this journey!  Again, many thanks to everyone who believed in us.  We are grateful for all of your ongoing support and encouragement.  

Sparkshoppe digital and shopper marketing team group photo.


SparkShoppe, Ltd. is celebrating its 2 year anniversary this month.  The company has recently earned NYS Women Owned Business Certification.  Our team members have also received the Facebook Planner and Buyer certifications accredited through the Facebook Blueprint program.  Based in Albany, NY SparkShoppe is a marketing and communications group with an expertise in marketing strategy, shopper and digital marketing, branding and insights. The team is comprised of seasoned marketing and communication professionals with extensive experience in the retail and packaged goods industries, as well as digital technologies.  SparkShoppe is a StartUP NY Corporation partnered with the University at Albany as well as a Google Partner. For more information, contact us.