Favorite Apps for Summer 2018
June 21, 2018
As digital marketers we’re always on the lookout for new and exciting things coming to the digital landscape, including new apps. While we try to disconnect and enjoy the summer months, we still have our go-to apps that seem to make summer better! Check out our recommendations below:
- WaterIn: Keeping track of sunscreen isn’t all you have to worry about when spending time outdoors, making sure you are drinking enough water is beneficial to your overall health as well. The average person should drink about a half a gallon of water each day. The app, WaterIn, reminds you when it is time to drink some water, to prevent dehydration.
- Lyft: Summer is all about catching up with friends and exploring new places, but what if you don’t have a way to get around to check off all of those things on your summer bucket list? No need to worry, Lyft connects you with drivers nearby to bring you to where you need to go.
- Accuweather: Need to know if today is a good day to spend at the lake or if you should bring a sweater to dinner? Accuweather can help you in making any decision regarding the weather.
- Packpoint: Packing for vacations can be stressful, Packpoint can help you to avoid those moments of questioning if you forgot something as soon as the plane takes off, because no one needs a Home Alone experience. Packpoint allows you to make checklists for what you plan to pack, as well as offers packing suggestions based on where you will be traveling.
- GroupMe: Whether you have multiple group chats with your friends or family, GroupMe allows for easy communication among large groups of people. You can share photos and videos and give the groups creative names.
- OpenTable: Making last minute dinner plans is fun until you have a to quickly call various restaurants to make a reservation. OpenTable minimizes the chaos and creates an easy dining experience, you can find restaurants based on the type of food you are looking for and can make a reservation with just the click of a button. The next time your friends decide that on a nice, warm summer night they would like to go somewhere with outdoor seating, you can use OpenTable to find just what you are looking for.
- Calm: Mediation is becoming a more and more popular way to unwind and relax, Calm offers free guided meditation to practice as often as you would like.
- Venmo: If you never carry cash, Venmo is the app for you. Venmo allows you to have access to your bank account and transfer money to people. It is very convenient for splitting the bill out to eat or paying people back when they buy coffee for the office. Venmo is also useful during the summer months when you are at the beach and the ice cream truck stops by but you left your wallet at home.
- Spotify: Either create your perfect summer playlist, get inspiration, from popular playlists, or share ideas with friends, Spotify is a great music app for just $10 a month. Until June 30th, Spotify Premium is being offered for only $0.99 for three months. The app also displays music that you might be interested in based on what you have previously listened to. Spotify allows you to keep up with popular music when you are on vacation and don’t have access to the radio during your morning commute.
Never miss an update from “The Shoppe,” sign up for our email list today!
Subscribe
Sign up with your email address to receive news and updates.
Subscribe
We respect your privacy.
For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.
The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.
Marketing attracts your audience. Public Relations (PR) earns their trust. Alone, they're valuable. Together? They're pure gold. But too often, these two essential teams often work in isolation, leaving incredible opportunities on the table. It's time to move beyond these separate efforts and learn how to align them and embrace the power of their unified strength.
This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.
Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.
The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:
