Google Makes ‘Ads Creative Studio’ Tool Available to All Businesses

July 28, 2022

Google recently announced that its ‘Ads Creative Studio’ tool is now available for all businesses. Ads Creative Studio was originally launched in June of 2021 in beta mode for users to test out. With access to Google’s new tool, you can increase relevance with customized ads, experience easy workflows across all your campaigns, and improve creative effectiveness and efficiency.

According to Google, “The ads can be customized for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative - like a product image, superimposed text or sound - you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audience you want to reach or contexts you want to match.” The new tool will then customize various versions of your ads based on the rules and assets that you have uploaded.

Add-on elements can be customized for varying use as well. Google explains, “For example, you might make a rule to change the text overlay on your video creative based on whether your audience is in the market for cold-weather gear or warm-weather travel. We’ll apply the rules quickly to all videos and render the different versions in a matter of minutes.” You will also be able to then share a preview of every video with anyone that may need to review or edit them. Additionally, with people viewing ads mostly through mobile sites, the app provides vertically-aligned video presentation which can be exported for future campaigns.

Add-on elements can be customized for varying use as well. Google explains, “For example, you might make a rule to change the text overlay on your video creative based on whether your audience is in the market for cold-weather gear or warm-weather travel. We’ll apply the rules quickly to all videos and render the different versions in a matter of minutes.”

You will also be able to then share a preview of every video with anyone that may need to review or edit them. Additionally, with people viewing ads mostly through mobile sites, the app provides vertically-aligned video presentation which can be exported for future campaigns.

Google’s new tool has many new functions to offer its users. Building your ads has never been easier now that you are able to quickly and easily formulate alternative elements for your campaigns all at once!

Ready to start your Google Display campaign? Contact the SparkShoppe team today to ignite your strategy!

< Older Post

Newer Post >

Navigating the Fine Line: Using Celebrities in Brand Content

July 24, 2025

Many brands think about including celebrities in their marketing materials, attracted by the buzz around stars like Taylor Swift and Travis Kelce. However, it's important to understand the legal rules and fair use aspects in this situation.

Marketing Trend Tracker - Series 20

July 21, 2025

The digital landscape is changing fast! Unpack Pinterest's Gen Z partnerships and Meta's deep dive into AI for ads, plus the new shift to WhatsApp monetization.

The Search Party Just Got Bigger: Instagram Posts Now Live on Google

July 14, 2025

Instagram content now appears in Google Search! Learn how this major update boosts visibility for your professional photos & videos and how to optimize for SEO.

Google Marketing Live 2025: AI Reinvents Advertising

June 13, 2025

Google Marketing Live 2025: AI Reinvents Advertising

NewFronts and Upfronts 2025

May 28, 2025

For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.

Marketing Trend Tracker - Series 19

May 15, 2025

The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.