How Brands Reacted to Taylor Swift's Re-Release of Red

November 18, 2021

On November 12th, Taylor Swift released her highly anticipated re-recording of her hit 2012 album, Red as she reclaims ownership of her past albums after having her masters sold to a private equity firm. The re-release features not only the original tracks, but 10 “From the Vault” unreleased songs, including a 10 minute long version of fan favorite, “All Too Well.” Eager to capitalize on the hype, brands quickly reacted to the album’s release on Twitter and social media. Here are some of our favorites:

Starbucks

Not only did the coffee brand tweet about Swift’s latest release, Starbucks also partnered with her to launch ‘Taylor’s Version’ of a latte (a Grande Caramel Nonfat Latte). They announced the collaboration the same day the album was released, Friday, November 12th.

Chili's

The Empire State Building

Sour Patch Kids

Panera Bread

Starburst

Etsy

GoFundMe

Olive Garden

Domino's Pizza

Chips Ahoy

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