How Brands Reacted to Taylor Swift's Re-Release of Red

Nov 18, 2021

On November 12th, Taylor Swift released her highly anticipated re-recording of her hit 2012 album, Red as she reclaims ownership of her past albums after having her masters sold to a private equity firm. The re-release features not only the original tracks, but 10 “From the Vault” unreleased songs, including a 10 minute long version of fan favorite, “All Too Well.” Eager to capitalize on the hype, brands quickly reacted to the album’s release on Twitter and social media. Here are some of our favorites:

Starbucks

Not only did the coffee brand tweet about Swift’s latest release, Starbucks also partnered with her to launch ‘Taylor’s Version’ of a latte (a Grande Caramel Nonfat Latte). They announced the collaboration the same day the album was released, Friday, November 12th.

Chili's

The Empire State Building

Sour Patch Kids

Panera Bread

Starburst

Etsy

GoFundMe

Olive Garden

Domino's Pizza

Chips Ahoy

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

The Mastermind Behind Marketing The Tortured Poets Department

24 Apr, 2024
Learn more about the release of Taylor Swift's newest album and the strategy she used to market to and engage with her fan base!

Marketing Trend Tracker - Series 9

By Sierra Levine • 23 Apr, 2024
April 2024 has ushered in notable shifts within the digital marketing sphere, marked by significant updates from platforms LinkedIn and X, and a proposed federal privacy act aimed at transforming how businesses handle data collection, usage, and sharing.

American Privacy Rights Act of 2024 (APRA): A Pivotal Leap in Data Privacy Rights

By Sierra Levine • 19 Apr, 2024
The American Privacy Rights Act of 2024 (APRA) marks a major turning point in U.S. data privacy legislation. This blog dives deep into the implications of the Act, the push for federal and state privacy regulation and the challenges and opportunities it presents for businesses and consumers alike.
Person using phone

CTV: The Channel of Choice for Millennials & Gen Z

11 Apr, 2024
Learn more about why CTV is the preferred platform for Millennials and Gen Z!
Person holding a phone using a search engine

Does Google Penalize AI-Generated Content?

27 Mar, 2024
Googles recent search algorithm update from March 2024 has marketers and business owners worried about ai-generated content. Read our blog to learn what the update really means and how AI-generated content should be approached.

Marketing Trend Tracker - Series 8

25 Mar, 2024
In today’s rapidly changing advertising landscape, brands are leveraging cutting-edge technologies and platforms to connect with audiences in more personalized and impactful ways. From the strategic placements in high-profile events like March Madness to the innovative use of AI chatbots and social media promo codes, the advertising world is witnessing a transformation. This blog post explores the latest developments in advertising strategies and technologies that are setting new standards for consumer interaction.
More Posts
Share by: