How Brands Reacted to Taylor Swift's Re-Release of Red
On November 12th, Taylor Swift released her highly anticipated re-recording of her hit 2012 album,
Red as she reclaims ownership of her past albums after having her masters sold to a private equity firm. The re-release features not only the original tracks, but 10 “From the Vault” unreleased songs, including a 10 minute long version of fan favorite, “All Too Well.” Eager to capitalize on the hype, brands quickly reacted to the album’s release on Twitter and social media. Here are some of our favorites:
Starbucks
Not only did the coffee brand tweet about Swift’s latest release, Starbucks also partnered with her to launch ‘Taylor’s Version’ of a latte (a Grande Caramel Nonfat Latte). They announced the collaboration the same day the album was released, Friday, November 12th.
Watch it all begin again…with a Grande Caramel Nonfat Latte (Taylor’s Version).🧣 pic.twitter.com/Ww1g9tMs26
— Starbucks Coffee (@Starbucks) November 12, 2021
Chili's
We don’t just fix heartbreak; we sing about it too. #RedTaylorsVersion pic.twitter.com/r4UFknzrQZ
— Chili's Grill & Bar (@Chilis) November 12, 2021
The Empire State Building
@empirestatebldg It gets cold up here sometimes #redtaylorsversion@taylorswift ♬ original sound - Empire State Building
Sour Patch Kids
Good morning to everyone except Jake Gyllenhaal… actually where is he I just wanna talk pic.twitter.com/3IoxffKRbH
— SOUR PATCH KIDS (@SourPatchKids) November 12, 2021
Panera Bread
Loving you was bread.
— Panera Bread (@panerabread) November 12, 2021
Starburst
Putting up an OOO for 10 minutes and eating FaveReds because we are all too 𝓾𝓷well #RedTaylorsVersion
— STARBURST (@Starburst) November 12, 2021
Etsy
Here's to new twists on the classics. 🧣❤️ https://t.co/BmaIpTWQQQ pic.twitter.com/uiWF1JUubT
— Etsy (@Etsy) November 12, 2021
GoFundMe
In celebration of the release of #RedTaylorsVersion, here's a thread of some of Taylor Swift's most iconic moments giving back on GoFundMe ❤️
— GoFundMe (@gofundme) November 11, 2021
Olive Garden
We’re all f̶a̶m̶i̶l̶y̶ fans here. #RedTaylorsVersion pic.twitter.com/v2ak8NWl77
— Olive Garden (@olivegarden) November 12, 2021
Domino's Pizza
I AM ALL TOO UNWELL SO I WILL BE SOBBING AND EATING PIZZA IN BED TODAY 🧣
— Domino's Pizza (@dominos) November 12, 2021
Chips Ahoy
Tried to think of a clever tweet about #RedTaylorsVersion but I'm still lying on the floor after the 10 minute version so this is all I've got
— Drips Ahoy! (@ChipsAhoy) November 12, 2021
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