It’s Official: Twitter is No More, X is Here to Stay

August 1, 2023

Ever since Twitter was sold to Elon Musk, there has been a nonstop media storm surrounding the company. This summer has brought about some of the biggest changes to the social media giant. Twitter is now rebranding itself to X, not just in name but in function and purpose. Read on to find out what the future looks like for Twitter.

Bye Bye Bird

Twitter users woke up this past Saturday morning to find that the iconic blue and white bird logo had been transformed into an X. Twitter’s rebranding should not come as a surprise. Back in April, Musk legally changed the name to X Corp. Why do this? Why erase the carefully curated image of a platform that has existed for over a decade? Well, because Musk is not looking to keep Twitter the same, but instead mold the foundations of the app to his vision. Acquiring Twitter for $44 billion allowed Musk to avoid building a global app from scratch and gave him a starting point to launch his idea of an “everything” app.

The “Everything” App

Wait, how can an app be “everything”? What does that even mean? The concept of an “everything” app is the idea that anything a user could possibly want to do online is available in one place. Musk developed his vision for X based on an app in China called WeChat. Known as an “everything” app, WeChat has features for dating, chats, rideshare, social media, payments, and more.

WeChat was created back in 2011 by the corporation Tencent. The app is used by 1.4 billion people; almost all of China’s population! It is not just an app but a super-app with even more functions available than those listed. Anything and everything to do online is possible through WeChat.

The super-app still has a plethora of drawbacks. For starters, it takes up a huge amount of phone storage. Secondly, with the app’s wide scope of capabilities, it faces privacy and censorship issues. Also, China lacks competition regulation, meaning WeChat can easily squash any potential challengers. Given these significant differences, it begs the question of whether an app like WeChat will be successful in Western society.

More About Musk’s Plan

The transformation of Twitter to X is an enormous undertaking and the bottom line is Musk does not have the manpower to get it done. Twitter is currently run by a skeleton crew after the past tumultuous months in which we saw the departure of 80% of the personnel. In order to achieve his vision, Musk is going to need investment along with staff and infrastructure. Twitter has already lost their stream of advertisers because of the unpredictability of the company.

Whatever updates and changes are made, trust SparkShoppe to keep you informed on all the marketing news with our blog!

< Older Post

Newer Post >

NewFronts and Upfronts 2025

May 28, 2025

For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.

Marketing Trend Tracker - Series 19

May 15, 2025

The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.

Public Relations and Marketing: Better Together

May 6, 2025

Marketing attracts your audience. Public Relations (PR) earns their trust. Alone, they're valuable. Together? They're pure gold. But too often, these two essential teams often work in isolation, leaving incredible opportunities on the table. It's time to move beyond these separate efforts and learn how to align them and embrace the power of their unified strength.

Marketing Trend Tracker - Series 18

April 28, 2025

This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.

Size Matters: 2025 Social Sizing Guide

April 22, 2025

Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025

The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites: