Marketing Trend Tracker - Series 11
In the ever-evolving landscape of marketing, industry leaders are shaping the future with pioneering initiatives. While LinkedIn is making strides with its Premium Business Pages, Meta has hit a roadblock in Europe for its AI roll-out. Discover the pivotal news sweeping the community and what lies ahead in the marketing world.
Meta's Delayed AI Release in Europe
Recently, Meta announced its “all-out AI push has taken a hit” due to unease regarding the use of user data from Facebook and Instagram to fuel its AI models. This came after numerous objections to the company’s policy, and even a call to data protection authorities in numerous European countries from the NOYB advocacy group, a European non-profit organization dedicated to furthering support for the General Data Protection Regulation (GDPR).
The primary issue is the content Meta is training its AI with, particularly the use of public posts on both Facebook and Instagram, which could be a violation of EU data usage regulations. In its defense, Meta maintains that it is not taking any private messages or audience-restricted updates to fuel its machine learning and therefore believes it is in proper compliance with its user privacy agreements. Although Meta has made an effort to quell anxieties around its AI technology, most of the work is now on hold until EU regulators can assess these new complaints.
From a user perspective, Meta’s actions could be quite troublesome. Due to the broad user agreements, many individuals may not know their content is being used and if someone is looking to reach a large audience, any assets publicly shared are fair game for Meta to utilize in its AI tools. Part of Meta AI’s core mission is its image generation technology; taking user’s inputs and transforming them into reality to foster creativity. By training the AI with public posts, the software could generate images similar to someone’s original content.
The verdict of the European Regulators has yet to come. They will first assess the case against current G.D.P.R. regulations, but one can predict that they will require Meta to make some changes to its AI models before their release.
Source: Facebook News
Premium Company Pages: LinkedIn's New Business Feature
Premium Company Pages are a new feature from LinkedIn intended to attract more small to medium-sized businesses. Starting at $99 per month, these pages will give companies access to a wide variety of exclusive features that maximize their in-app presence.
So what do Premium Company Page subscribers get? Selling points include the ability to enhance in-app Page appearance through custom CTA buttons, the option to auto-invite people who engage with the company Page or content, insights into Page visitors, testimonial display, AI writing assistant tools, and more.
More features for Premium Company Pages are in the works. For example, the “Services Showcase” will give users the ability to showcase media and reviews on their business profile. A custom button for “Request Services” is also in development to help generate leads.
Additionally, subscribers can receive more alerts from searchers seeking quotes and have their pages displayed more prominently. In this era, there would not be a technology roll-out without AI. LinkedIn explains subscribers can use AI to “save time” on writing and editing drafts to potential clients among other uses.
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