Consumers are bored with bland. Competing for shelf space can be difficult due to the myriad of new brands who are changing the packaging game. Recently, packaging trends have shifted from a simple and minimalistic approach to now having vibrant colors and illustrations. This new sense of fun gives a look to aspire positivity and inspiration coming out of the COVID-19 pandemic. In 2022, brands are doing the most to not only become a household name, but to become decor in itself. In other words, these pops of color are meant to decorate your home and stay on your bathroom countertop.

Minimalist designs have been dominating the DTC and e-commerce market, but since that style is on its way out, it is still important to seek opportunity in rebranding. Rinat Aruh, the CEO and co-founder of design firm Arulid, tells Glossy.com how to prioritize rebranding opportunities. Aruh states, “If you’re talking to a generation that’s a millennial versus someone who is approaching her 50s, they’re looking for different things. It’s really important to actually not follow the color trends, but to actually [consider], ‘Where’s the opportunity?” Following the trends shouldn’t be the only reason for a rebrand, rather it should pose a question as to whether the maximal approach aligns with your branding goals. 

The Top Trends 

However, the current packaging design trends are hard to resist. These unique designs each have their own flare to show off what the brand is all about. Since coming out of the pandemic, designs have changed with the goal to make people smile with nostalgic 60s theme prints. These designs are influenced by 60s art with their ‘groovy’ waves of color. Even this wine bottle logo incorporates The Beatles hit song as a part of the brand. This creates a niche image because of how specific the graphic is to the theme.

Other design ideas include: 

• Faux 3D: This technical effect creates a high-end look. Faux 3D gives off an expensive vibe to force consumers to take it seriously. 
• Maximal Inside: This type of packaging is unique from the outside-in. Many different colors and illustrations give it a look the consumers are attracted to.
• Sustainable Packaging: Responsible marketing should be a priority for all businesses. Going the extra-mile with sustainable packaging not only allows the consumer to perceive the brand in a positive light, but it also gives a modern, earthy look to the package. 
• Y2K Trends: Bringing back this aesthetic from the 90s and early 2000s gives a technical, yet fashionable look. 
• Utilizing QR Codes: In the digital world we live, our access to information is from our fingertips. The use of QR codes on packaging allows consumers easy access to whatever the brand is promoting.
• Seasonal Designs and Storytelling: Designs that are relevant to seasons and holidays bring a celebration aspect to the package. Storytelling is another way to market with more of an emotional appeal to the consumer. 

Staying Authentic

Packaging trends will come and go, so it is important to stay true to your brand. Packaging is at the forefront of every business. Losing sight of the brand’s overall image to abide with the trends may not reach the targeted demographic. Rather pick a trend that makes sense to create a design to match your objectives. Ultimately, rebranding to spice up brand image can still lead to more excitement and curiosity from the consumers. Creating eye-catching designs and staying true to the brand is always a win-win. 

Have questions about a brand refresh or packaging redesign? Contact the SparkShoppe team today!