The Ongoing Battle for Net Neutrality

January 14, 2025

The Internet is a vital part of today’s world - whether for work, learning, or streaming, everyone uses it. But while everyone uses it, who gets to control the flow of data on the Internet? That question lies at the center of the debate over Net Neutrality, which is the principle that ensures that Internet Service Providers (ISPs) treat all online data equally without favoring or blocking specific websites or services. Once again becoming a focal point of national discourse, few debates have been as enduring and polarizing as the one over New Neutrality. The recent developments mark a significant turn in a legislative saga that has spanned over a decade.

Brazil Bans X

What is Net Neutrality?

Net Neutrality is a cornerstone concept for maintaining an open and fair Internet. It ensures ISPs cannot:

  • Prioritize their own services or content over competitors.
  • Block access to certain websites.
  • Charge additional fees for accessing high-speed services or premium content by implementing a “tiered” internet model where users pay extra to access certain websites, services, or streaming platforms at full speed. For example, ISPs could throttle the speed of video streaming platforms like Netflix or YouTube unless users pay for a premium package.


By enforcing these rules, Net Neutrality helps preserve a level playing field for businesses, innovators, and consumers alike.

2018 Net Neutrality Ruling

Back in 2018, we explored the implications of the Federal Communications Commission’s (FCC) decision to repeal Net Neutrality protections. Our blog post, “The End of Net Neutrality,” highlighted concerns about potential consequences such as throttled Internet speeds, higher costs for consumers, and a stifling of innovation. At the time, the rollback of protections sparked widespread protests and legal challenges, signaling the start of a long and contentious battle.

The Latest Developments

Fast forward to the present and the battle over Net Neutrality continues to rage. In a pivotal moment, a federal appeals court has struck down the FCC’s latest attempt to reinstate Net Neutrality rules. Here are the key updates:

  1. Court Decision: The Sixth Circuit Court of Appeals ruled against the FCC’s attempt to reimpose Net Neutrality rules, stating that the agency had exceeded its authority under the Communications Act. This decision is a significant setback for advocates of a regulated and open Internet. 
  2. Broad Implications: The ruling underscores the limitations of the FCC’s power to enforce Net Neutrality without explicit Congressional backing. It has reignited calls for legislative action to address the issue comprehensively. 
  3. Industry Reactions: Tech companies and consumer advocacy groups expressed disappointment, arguing that the lack of Net Neutrality protections could lead to a less competitive and more expensive Internet landscape. Meanwhile, ISPs have largely welcomed the decision, citing the need for less regulatory oversight. 

The Stakes for Consumers and Businesses

The outcome of this battle has profound implications. Without Net Neutrality, consumers could face tiered Internet plans, restricted access to certain sites, and higher costs for high-speed services. Small businesses and startups might struggle to compete against larger players who can afford to pay for prioritized access.

What’s Next?

The debate is far from over. The incoming Trump administration has not made any comment on plans to address or reinstate the Net Neutrality laws. Advocates are urging lawmakers to craft clear and enforceable legislation that enshrines Net Neutrality principles into law. 


As the debate over Net Neutrality evolves, one thing remains clear: the future of an open and equitable Internet hangs in the balance. It’s crucial for policymakers, businesses, and consumers to stay informed and engaged in this issue. Whether through legislative action or regulatory reform, the fight for a fair and open Internet continues, and its outcome will shape the digital landscape for generations to come. 


Stay tuned, and check out our original insights on Net Neutrality in our 2018 blog here. We'll continue to update you on how this fight unfolds and what it means for you as a consumer in the digital age.

May 28, 2025
For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.
Woman on her phone
May 15, 2025
The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.
May 6, 2025
Marketing attracts your audience. Public Relations (PR) earns their trust. Alone, they're valuable. Together? They're pure gold. But too often, these two essential teams often work in isolation, leaving incredible opportunities on the table. It's time to move beyond these separate efforts and learn how to align them and embrace the power of their unified strength.
Post-It Note Stating Gen Z
April 28, 2025
This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.
April 22, 2025
Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.
April 21, 2025
The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:
More Posts