Welcome back to The Shoppe! This week we’re talking about Apple’s WWDC Conference, TikTok helping out small businesses, Twitter unveiling a new paid option, and the internet experiencing an unexpected outage. Don’t forget to subscribe so you can be notified every time we post!

TikTok Releases a New Marketing Guide

TikTok introduced a new marketing guide as part of their ‘Small Business Month’ initiative to highlight the benefits of using the platform and also promote smaller creators on the app. TikTok released the 60 page manual on how Small Businesses can interact with the platform to make the best use of its tools, with additional tips, explanations, overviews, and case studies. Testimonials were also provided from small businesses who were able to explode on the platform and reach a new level of success. As more brands look to new marketing strategies, TikTok has been able to get a foothold with entrepreneurs and small businesses.



Twitter and ... Twitter Blue

Twitter is beginning to roll out its new subscription offering Twitter Blue. The subscription is currently set to launch only in Canada and Australia to test the new feature. As part of this social experiment, Twitter wants to inform their users that the free version will not be disappearing at all. Twitter Blue includes perks such as being able to create bookmarked tweets in custom folders, a reader mode which allows long threads to be condensed with easier readability, and the ability to correct tweets up to 30 seconds before they are permanently published. Subscribers will also be able to customize the app icon color to their liking.

The World Wide Web Goes Down

Thousands of government, news, and social media websites were impacted by a global outage due to U.S cloud based company Fastly Inc. The outage lasted a few minutes to an hour and affected high traffic websites such as Reddit, Amazon, CNN, Spotify, The New York Times, and more. Fastly, being one of the world's most popular cloud based content providers, said the disruption was caused by a “service configuration” and did not comment further on the matter. This kind of incident proves how fragile the internet really is, but at the same time how strong it is because of how fast it bounced back.