The Shoppe - Apple’s Worldwide Developers Conference, Tik Tok’s New Marketing Guide, & More!

June 9, 2021

Welcome back to The Shoppe! This week we’re talking about Apple’s WWDC Conference, TikTok helping out small businesses, Twitter unveiling a new paid option, and the internet experiencing an unexpected outage. Don’t forget to subscribe so you can be notified every time we post!

On Monday, Apple kicked off its annual Worldwide Developers Conference, and just like WWDC 2020, the conference was fully online. CEO Tim Cook announced new products and various operating system updates, including iOS15. This conference is geared towards software developers rather than the everyday consumer, but is a great way to preview new features that may be coming soon. Developers will immediately get access to the beta to explore new features and to start testing their apps in the new ecosystem (the public beta will be released later this summer). The Conference will be available for all to watch on Apple’s YouTube livestream, through the Apple Website, and other social networking platforms.

Twitter is beginning to roll out its new subscription offering Twitter Blue. The subscription is currently set to launch only in Canada and Australia to test the new feature. As part of this social experiment, Twitter wants to inform their users that the free version will not be disappearing at all. Twitter Blue includes perks such as being able to create bookmarked tweets in custom folders, a reader mode which allows long threads to be condensed with easier readability, and the ability to correct tweets up to 30 seconds before they are permanently published. Subscribers will also be able to customize the app icon color to their liking.


Thousands of government, news, and social media websites were impacted by a global outage due to U.S cloud based company Fastly Inc. The outage lasted a few minutes to an hour and affected high traffic websites such as Reddit, Amazon, CNN, Spotify, The New York Times, and more. Fastly, being one of the world's most popular cloud based content providers, said the disruption was caused by a “service configuration” and did not comment further on the matter. This kind of incident proves how fragile the internet really is, but at the same time how strong it is because of how fast it bounced back.



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