The Shoppe - Facebook’s Smart Glasses, Advantages of Good Web Design, Pepsi’s Grease-Inspired Doja Cat Ad, & More!
Welcome back to The Shoppe! This week, we’re talking about Facebook’s new smart glasses, the advantages of having a good website, Pepsi’s new Doja Cat ad, and Burger King’s Keep It Real Campaign. Don’t forget to subscribe so you can be notified every time we post!
On Wednesday, September 9th, Facebook revealed that they’ve decided to venture into the wearables market, and they seem to have what the infamous Google Glass didn’t: style. The Social Media giant partnered with Ray Bans to create a pair of smart sunglasses called Ray Ban Stories in the iconic Wayfarer frame. With dual 5-megapixel cameras and speakers embedded in them, users can record videos, listen to music, make phone calls, and save up to 30 videos or 500 photos that can be downloaded onto an app.
Red Website Design shared an infographic explaining the benefits of having a well-designed website that’s easy to use. Here are some of their key findings:
- It sets the first impression
- It aids your search engine optimization (SEO) strategy
- It sets the impression for customer service
- It builds trust with your audience
- Your competitors are doing it
- It creates consistency
Read the full infographic
here.
To celebrate the release of their 50’s-inspired soda shop flavors, Pepsi released a nostalgic recreation of iconic scenes from the musical Grease featuring Doja Cat. The “Say So” singer performed a modernized version of “You’re the One That I Want,” and the ad blends together 50’s jukebox aesthetics with a more diverse, vibrant touch. It’s not the first time the brand has used nostalgia and the comfortable familiarity of classic pop culture moments to tug at viewers’ heartstrings. In an ad from 2004, Beyonce, Pink, and Britney Spears sang “We Will Rock You,” and at the 2020 Super Bowl, Missy Elliot performed “Paint it Black.” Ted Kaplan, Pepsi’s VP of Marketing explained, “On a psychological level, when people are in times of stress or uncertainty, they look for comfort. Indulgence is one way and nostalgia — simpler times — is another way. That's where these trends have really bubbled to the top."
In an effort to provide natural, fresh food, Burger King has eliminated 120 artificial ingredients from all of their menus. The brand also released their Keep It Real Meals campaign, which features three different partnerships with brand ambassadors Nelly, Anitta, and Lil Huddy. Burger King asked them to use their real names instead of their stage names to follow the theme of “keeping it real.” Nelly’s Cornell Haynes Jr Meal features a Whopper, fries, and a Sprite, Anitta’s Larissa Machado Meal consists of an Impossible Whopper, fries, and a Sprite, and Lil Huddy’s Chase Hudson Meal is a Spicy Ch’King, mozzarella sticks, and a chocolate shake.
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