The Shoppe - Google Bans Climate Change Deniers From Making Money, Instagram Merges IGTV With Feed Videos, TikTok Sound Partners & More!
Welcome back to The Shoppe! This week, we’re talking about Google banning climate change deniers from making money on YouTube, Instagram merging IGTV with feed videos, TikTok’s new Sound Partners, and the do’s and don’ts of social media management. Don’t forget to subscribe so you can be notified every time we post!
In an ongoing effort to prevent the spread of misinformation, Google announced a new monetization policy for Google advertisers, publishers, and YouTube creators that “will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change.” In other words, there will be no ads displayed on content that suggests climate change isn’t real. The tech giant also released a
feature in Google Flights that lets you search for flights based on carbon emissions. Last week, Google also banned content that makes false claims about approved vaccines.
Last week, Instagram decided to combine IGTV and feed videos into one format called Instagram Video. The app also created a new tab on users’ profiles for videos, hoping to make it easier for people to find new video content and have a more streamlined experience. After watching a video, users will have the option to keep scrolling to watch related videos. Instagram has also changed the name of its video ads from IGTV ads to Instagram In-Stream video ads, and businesses that want to boost their videos to reach more users cannot use videos that are longer than 60 seconds.
TikTok introduced six certified Sound Partners to their Marketing Partners program to help brands create sound-on strategies. The companies in the program are either categorized as Custom Sound, which means they’ll help advertisers make their own sounds for campaigns, or Subscription Sound, which offers brands project-based licensing plans for existing sounds that can be a monthly, yearly, or project-based plan. Music production firms and agencies in the Custom Sound Category include Karm, MassiveMusic, and The Elements, while Epidemic Sound, Songtradr, and UnitedMasters are in the Subscription Sound category. Sounds play a huge role in TikTok, and using or creating a viral sound can make or break a brand’s success on the app.
Businesses are gearing up for the holiday season and it’s essential to have an effective media strategy planned out in order to gain new customers. Software company Meltwater shared a checklist detailing how to leverage your social media this winter.
Do’s:
- Be active on sites where your audience spends time
- Optimize your social media profiles
- Target influencers who are relevant to your industry
- Publish high quality content that your audience finds valuable
Don’ts:
- Don’t forget about your social media
- Don’t ask for likes, shares, or followers
- Don’t share the same content over and over again
- Don’t over-promote your content
Read the full guide
here.
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