Instagram has developed a feature called “Candid Stories” in which users can add a picture to their story at a random time during the day. Instagram is also developing a feature for group chats called “Roll Call” where members would have to post a video or photo of themselves in the chat within 5 minutes of being called. Sound familiar?

TikTok developed a feature called “TikTok Now” with the same premise: you get a push notification that says it's “time to now”, and you have a time limit to post a photo or video of you and your friends.

Snapchat has done something a little less shameless and simply added a dual camera feature to their app. This allows them to recreate some of functionality and appeal of BeReal, without blatantly copying their idea.

So, what does other companies copying BeReal mean? It’s a confirmation of what most people already knew; social media is all about trends. While these platforms are developing on the same idea, it’s really a smart move in the end. Business owners should keep an eye on social media trends and try to capitalize on things they think are relevant to their business. Many trends can be adapted to different industries! Brands like Chipotle and e.l.f. Cosmetics have joined the platform in an attempt to give customers a glimpse behind the scenes. Showing you’re up-to-date with trends can potentially increase engagement and make your brand more relevant.