In the world of social media, size matters. We aren’t talking about how many followers you have, or how many likes and comments your content generates - but the actual size of your posts. Different social networks require different sizes for different types of posts, from profile photos to cover images to post images. So, if you want to get the most out of your social media presence, you need to know the optimal sizes for each type! Let’s take a look at some helpful tips and tools that will make you a content size guru!

No one is expected to devote all these sizes to memory, that’s why we are going to recommend some good cheat sheets that you can keep in your back pocket as a digital marketer. Hootsuite has a comprehensive list of image sizes for every platform, 2023 version available here. While that guide has all your organic social media needs covered, there are still ad sizes to worry about!

Since there is money behind digital ads, it is important to get the size right so your ads can look and perform their best. Facebook has an ad guide that not only tells you optimal sizes, but includes suggested caption lengths, proper file extensions, and settings like video length, sound, and duration! Google has a similar resource in their support center that will tell you the specifications of display ads as well as best practices for uploading all different types of ads. If you do not have the capabilities to create 10 sizes for each display campaign, the sizes that are most effective are 336x280, 300x250, 728x90, 300x600, and 160x600.

Social media sizing can seem daunting at first glance but once you understand the basics it gets much easier! Having a cheat sheet handy can help make sure your visuals look their best when posted. While it is nice to have these resources at your disposal, it is important to remember that social media is always evolving. Posts may be a certain size right now, but they change on a very regular basis. Stay up-to-date on all things digital by keeping up with SparkShoppe’s blog and if you want to know more about how we can help grow your digital presence, schedule a meeting today!