Artificial Intelligence: Painting a Picture for the Future of Marketing

February 2, 2023

AI-generated images are evolving, and their implications are big for the future of marketing. With the advent of artificial intelligence, marketers have access to powerful new tools for creating content. AI-generated content can be used to create visuals for marketing campaigns, websites and social media accounts, as well as polished copy in a specific tone of voice to match your brand. Let’s dive into what AI-generated images mean for marketers everywhere.

What is an AI-Generated Image?

AI images, in short, are photos created by artificial intelligence using complex algorithms that learn from existing images. The user gives a short description of the image they would like generated. For example, below is an image we generated using Canva’s AI image generator. The description given here was “photo of a magical forest city from the future”.

While the images can be surprisingly good, sometimes they miss the mark a bit. AI seems to have issues replicating some human facets, especially hands (which can be disturbing), so it is far from perfect.

Content Creation Using AI Images

Regardless of its shortcomings, AI is revolutionizing the way marketers create content. By using sophisticated algorithms, AI can generate high-quality visuals — from logos and banners to entire campaigns — that are designed specifically for your business or brand. This process is much faster than traditional methods and requires less manual labor from creative teams. Since it’s automated, it can be more cost-effective than traditional methods.

What Else Can AI Do?

AI seems to be the Swiss Army knife of digital content. You may see AI-generated imagery or text and think that the capabilities stop there, but that is only the tip of the iceberg. OpenAI has developed a chatbot called ChatGPT (which stands for Generative Pre-training Transformer). This chatbot has the ability to interact with the user, answer questions and solve problems in a “conversational way”. This is eons ahead of the other support bots you have seen. ChatGPT is so sophisticated it can code and design websites if given the proper parameters. For all the worried developers out there, AI like ChatGPT is very far from taking your job. For now, it is a wonderful addition to the toolkit of online creators and a glimpse into what the future of AI holds.

Implications of AI

There is an ethical gray area in using AI-generated art because of the way it works. When a person studies different artistic styles to help inspire their own, they are respected as a hardworking student of the craft. Essentially, AI does the same thing, except it doesn’t need years to learn - it needs seconds. This has raised controversy about AI taking away from the hard work of artists and creators by “ripping off” their work. As of right now, AI is not good enough to be an expert at anything. In the coming years, we will be able to use AI for our benefit while keeping a close eye on its development.

It’s an exciting time to be in marketing, if you want to keep up with the latest news and trends then follow us on social media and keep an eye on our blog!

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