Molson Coors is making their long anticipated return to the big game. Their popular tactic of competing between rival brands will be featured. Miller Lite and Coors Light have been engaging in an ongoing "taste-off". This is the first time they are using this type of advertisement on the big stage. The commercial will feature two different characters who try both beers and decide which one tastes better. This type of friendly rivalry not only helps draw attention to both beers but also reinforces brand loyalty among beer drinkers who already prefer one over the other. Additionally, it creates an entertaining dialogue between two rivaling brands that can help draw attention from viewers who may not be familiar with either beer.  

In addition to expanding their reach and creating healthy competition between rival brands, alcohol advertisers use Super Bowl ads as an opportunity to make lasting impressions on customers. One way that many beer companies do this is by creating memorable characters or situations that viewers can relate to—like Bud Light's famous "Real Men Of Genius" campaign featuring real-life superheroes like “Mr. Accidental Extreme Sports Guy". By creating characters or situations that viewers can easily identify with, alcohol companies can create lasting memories around their brand that will stay with consumers long after the big game has ended.