Automotive Marketing Trends in 2023
When it comes to the automotive industry, companies have their pedal to the metal to keep up with the industry’s fast-paced evolution. After the global pandemic and all of the supply chain issues that followed, automotive companies have had to switch gears to stay in business. Vehicles are fueling up at the electrical outlet and not the gas pump, a trend started by Tesla that more and more brands are emulating. With all of the ebbs and flows of supply and demand over the past few years and an ever-increasing focus on environmental sustainability, here is how the automotive industry is accelerating into the future.
Mobility, Not Automotives
A major trend in the market is the impact that ridesharing apps have had on the automotive industry. This means that rather than targeting the individual consumer, vehicle manufacturers will be looking to sell their cars to
on-demand mobility services. Owning a vehicle is expensive and comes with many hassles in its upkeep. By outsourcing these responsibilities to a professional whose job it is to manage fleets of shared vehicles, more people will have access to a car without the fuss. Many
experts believe that moving forward, this sector of the industry will continue to grow.
Environmental Sustainability
As consumers become more conscious of the impact of their actions on the environment, automotive companies are promoting their commitment to sustainability. Many businesses are making changes within their company to meet sustainability goals. Volkswagen has even built an
entirely new plant dedicated specifically to electric vehicles; a timely move considering consumers’ interest in electric vehicles has only continued to grow over the years. In the US,
36% of consumers listed either hybrid, plug-in hybrid, or battery electric as their engine preference in their next vehicle purchase. Public opinion has warmed to the importance of environmental sustainability. Large and influential corporations such as
Microsoft are setting an example for a green future by announcing plans to become carbon neutral. Now more than ever, automotive manufacturers need to pick up speed to demonstrate their commitment to the cause.
Digital Transformation
Automotive companies are investing in digital technologies to streamline processes, improve customer experiences, and increase efficiency. An increasing importance of vehicles’ software leads many to believe that future
vehicles will be upgradable. As softwares are developed, consumers will be able to update their vehicles accordingly. Features such as
location services, remote analytics, and in-vehicle content are expected to become more readily available. This points to a future where vehicles become connected to our already vast digital ecosystems.
If you’re looking to kick your automotive marketing into high gear, contact the SparkShoppe team today!
