What is ChatGPT And What Does It Mean For Marketers?

March 2, 2023

It’s extremely likely that by now, you’ve heard of ChatGPT. Launched by the same company that created DALL·E (the AI image generator), ChatGPT is a sophisticated chatbot that can produce stylized text in a convincingly human way. This tool can be utilized to create content for blogs, ads, or articles in mere minutes. Like travel agents or telephone operators before them, could copywriters be the next job replaced by more sophisticated technology?

What Exactly Is ChatGPT?

ChatGPT is a form of artificial intelligence that sources from a deep well of data across the internet to create a wide range of text styles and content types. Its access to information and the way in which it was programmed, gives it a strong understanding of the relationship between words and the contexts in which they are used. ChatGPT can be fine-tuned for specific tasks, which allows it to improve its performance over time. This means it can gradually generate more sophisticated and tailored responses to your inputs.

How Can It Be Used?

Many companies have hopped on the ChatGPT bandwagon and are using the bot to respond to frequently asked questions or generate responses to customer inquiries. Other generative AIs are also being used by companies to produce content for their sites. The e-commerce platform, Shopify, will be launching Shopify Magic, a program that auto-generates product descriptions in consistent tones based on your inputs. Additionally, merchants can use Shopify Magic to aid in SEO by selecting relevant keywords for their products. Customer service and writing website copy are just a few of the many ways ChatGPT can be used by marketers.

Is Your Job Safe?

If you work in customer relationship management or write copy for a living, you're probably wondering whether ChatGPT is going to be replacing your job position. Many experts think the answer is no. While the bot is highly skilled in mimicking patterns of human speech, it isn’t without fault. It has limited access to information after 2021 and, despite its intellect, it can still churn out incorrect responses, potentially leading to the spread of misinformation. Employing ChatGPT as your main point of contact between your business and your customers or your main source for marketing materials is not recommended due to its potential for error.

ChatGPT’s potential seems limitless. Its ability to generate human-like text, perform a variety of tasks, and adapt to different environments and platforms make it a valuable tool for a wide range of applications. However, while ChatGPT’s utility is undeniable, it is important to be aware of its limitations and to use it with caution to ensure that your company acts responsibly.

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