Inspiration...A look at buyer behavior

September 12, 2015

We’ve all been there. We’ve all seen something or heard something that makes us want to do something because we are so inspired. Without inspiration, we may still be sitting around, counting down the days, the hours, the minutes until the next episode of Awkward or The Walking Dead: wasting our lives away.....

Apple appeals to people who just want to become better. Just watch this vintage Apple commercial. This spot makes you WANT to change the world, and how do you do that? By purchasing Apple products. Apple is targeting the people who are reaching for the esteem and self-actualization sections of Maslow’s Hierarchy of Needs.

But every so often some form of inspiration hits, and the people who are waiting for their lives to start get the push they need to do so. Apple does a very good job of inspiring the average consumer to do things better. Apple appeals to people who just want to become better. Just watch this vintage Apple commercial. This spot makes you WANT to change the world, and how do you do that? By purchasing Apple products. Apple is targeting the people who are reaching for the esteem and self-actualization sections of Maslow’s Hierarchy of Needs.

The ones who want to change the world, want to do something different, the ones who step out of the box and see the world differently. The ones who aspire to be the next Ghandi or Einstein, but have yet to reach their full potential in life.

Apple has also succeeded in telling the customer why they should buy the product in way they can relate instead of listing off all the highlights of the product.

They show you what you could be doing with their products. Look at this commercial! I would bet money that nearly every single person has listened to music doing at least one the tasks shown: from doing homework to working out. You could be an inventor, a musician, an executive; you could be successful, you could change the world. Every single person relates to the fact that they listen to music. Apple reveals so many different possibilities that people are just drawn to the products. Even the music the ads play will make you feel inspired and want to do something more. To do something better.

Apple is one corporation that has built an empire. They can sell computers for double the price of what others charge, and still get people to buy them. It shows what great marketing and technology they have created....and how they have been able to inspire us all to do better!

See the latest Apple news!

Never miss an update from “The Shoppe,” sign up for our email list today!

We respect your privacy.

< Older Post

Newer Post >

Size Matters: 2025 Social Sizing Guide

April 22, 2025

Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025

The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:

The Meta AI Evolution: Bots, Engagement, and the Future of Social Interaction

April 10, 2025

Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025

The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025

Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.

Saratoga Spring Water Goes Viral

March 27, 2025

Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine