Segmentation Sells!

September 18, 2015

Apple season is here! No, not the ones that we eat, the ones that we use – those shiny pieces of new technology made by Apple Inc. While Apple is advertising their technologies, they use different segmentation methods to target different users and buyers.


There are five ways to target different buyers: Geographic, Demographic, Psychographic, Behavioral and Benefits Sought.  Apple Inc uses all those segmentation methods this year. 

 Apple has different release dates for different countries.  This is one of the ways that Apple targets people by geographies. Countries that have the most iPhone fans and users or that have the possibility of generating the most sales gets the earliest release date.  

Apple season is here! No, not the ones that we eat, the ones that we use – those shiny pieces of new technology made by Apple Inc. While Apple is advertising their technologies, they use different segmentation methods to target different users and buyers.


There are five ways to target different buyers: Geographic, Demographic, Psychographic, Behavioral and Benefits Sought.  Apple Inc uses all those segmentation methods this year.


 Apple has different release dates for different countries.  This is one of the ways that Apple targets people by geographies. Countries that have the most iPhone fans and users or that have the possibility of generating the most sales gets the earliest release date.  

Less profitable countries don’t get the new products that early. The new rose gold color for iPhones sure have attracted tons of ladies out there, additionally the new rose gold Apple watch is also so pretty that people can’t resist. This new addition of color choice is how Apple tries to attract more people to buy their products.

 iPhone has different storage plans for people to choose from and people in different social classes and income will be able to choose according to their needs. And Apple has three different kinds of Apple watch so people can actually choose if they want the sport ones or the high end limited edition one. And this targets people in different social classes with different income.


 Apple introduced the new gigantic ipads and with that coming in the way, apple also introduce the keyboards and the apple pencil that people will buy together with ipads and this is another way that Apple is trying to generate more profit by introducing related products.


With all the colors and storage and plans to choose from, you can customize your Apple product. The new iPhone upgrade program attracts buyers who are loyal to Apple by letting you get a new iPhone every year and this attracts people who want to pay less for their iPhone.  This is how Apple attracts buyers – they tried to target different segments with distinct product positioning.


And this is what segmentation, targeting and positioning is all about – meaningful segmentation, effective targeting and clear positioning will result in better performance of a digital marketing plan.

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

July 14, 2025
Instagram content now appears in Google Search! Learn how this major update boosts visibility for your professional photos & videos and how to optimize for SEO.
June 13, 2025
Google Marketing Live 2025: AI Reinvents Advertising
May 28, 2025
For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.
Woman on her phone
May 15, 2025
The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.
May 6, 2025
Marketing attracts your audience. Public Relations (PR) earns their trust. Alone, they're valuable. Together? They're pure gold. But too often, these two essential teams often work in isolation, leaving incredible opportunities on the table. It's time to move beyond these separate efforts and learn how to align them and embrace the power of their unified strength.
Post-It Note Stating Gen Z
April 28, 2025
This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.
More Posts