Segmentation Sells!

September 18, 2015

Apple season is here! No, not the ones that we eat, the ones that we use – those shiny pieces of new technology made by Apple Inc. While Apple is advertising their technologies, they use different segmentation methods to target different users and buyers.

There are five ways to target different buyers: Geographic, Demographic, Psychographic, Behavioral and Benefits Sought. Apple Inc uses all those segmentation methods this year.

Apple has different release dates for different countries. This is one of the ways that Apple targets people by geographies. Countries that have the most iPhone fans and users or that have the possibility of generating the most sales gets the earliest release date.

There are five ways to target different buyers: Geographic, Demographic, Psychographic, Behavioral and Benefits Sought. Apple Inc uses all those segmentation methods this year.

Less profitable countries don’t get the new products that early. The new rose gold color for iPhones sure have attracted tons of ladies out there, additionally the new rose gold Apple watch is also so pretty that people can’t resist. This new addition of color choice is how Apple tries to attract more people to buy their products.

iPhone has different storage plans for people to choose from and people in different social classes and income will be able to choose according to their needs. And Apple has three different kinds of Apple watch so people can actually choose if they want the sport ones or the high end limited edition one. And this targets people in different social classes with different income.

Apple introduced the new gigantic ipads and with that coming in the way, apple also introduce the keyboards and the apple pencil that people will buy together with ipads and this is another way that Apple is trying to generate more profit by introducing related products.

With all the colors and storage and plans to choose from, you can customize your Apple product. The new iPhone upgrade program attracts buyers who are loyal to Apple by letting you get a new iPhone every year and this attracts people who want to pay less for their iPhone. This is how Apple attracts buyers – they tried to target different segments with distinct product positioning.

And this is what segmentation, targeting and positioning is all about – meaningful segmentation, effective targeting and clear positioning will result in better performance of a digital marketing plan.

Never miss an update from “The Shoppe,” sign up for our email list today!

We respect your privacy.

< Older Post

Newer Post >

Size Matters: 2025 Social Sizing Guide

April 22, 2025

Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025

The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:

The Meta AI Evolution: Bots, Engagement, and the Future of Social Interaction

April 10, 2025

Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025

The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025

Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.

Saratoga Spring Water Goes Viral

March 27, 2025

Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine