Strongbow Knows Digital! by Alyssa Szalowski

April 3, 2016

What is the first thing that comes to mind when you think of social media? Facebook. Being the largest social network in the world with 1.6 million users, Facebook is home to many different digital marketing campaigns and pages all over the world. With these substantial numbers of users, ignoring Facebook as a marketer is a non-option. Some of the most successful companies in this world use Facebook daily, and interact with their customers through this platform all of the time.

Through creating Pages, ads, and campaigns, businesses are given an inside look at what their customers are interested in, their demographics, and can target certain customers based on this information to reach specific groups.

There are many effective Facebook tactics used by businesses to give their marketing purpose and meaning. Posting meaningful images, using hashtags and Facebook adds, as well as creating and scheduling posts to promote consistency, are just a few of the common tactics used by successful companies.

As a company, or business in a new area, needing to market their product to a new audience, what would a marketing department do? Well Strongbow Hard Cider turned to Facebook to increase their reach in a new market. Strongbow Hard Apple Ciders are imported into the United States market by Heineken USA, who is widely known and liked by beer drinkers. Strongbow is ranked as the #1 hard cider in the world, however they are relatively new to the United States.

The goal of Strongbow Hard Apple Cider was to build product awareness, drive trials, and boost in-store sales, especially within millennial customers. So how would they use Facebook to do this? Strongbow used Facebook to extend its campaign beyond TV. They created a video/photo ad to deliver three significant messages: Strongbow is better with ice, it is rated as the best-tasting hard cider in the US, and that it comes in a variety of flavors that everyone loves. To extend its campaign, they used the reach of Facebook to extend their video campaign, but they also used core targeting to reach all the right people using demographics. They also used the reach and frequency buying system by paying a small price to increase the amount of people that would be able to see their posts. Lastly, they hired a community management partner to answer all questions asked on posts about in-store purchasing, and general facts about the product.

Through Facebook, Strongbow saw great success in the months to come. As a company, they had a 14% lift in revenue, a 15% life in household penetration, and a 13% lift in revenue in mobile news feeds. Overall, Strongbow saw double digit growth trajectory from their Facebook drive and campaign. So when you think you can overlook Facebook as a core piece to your digital marketing efforts, THINK AGAIN!

Never miss an update from “The Shoppe,” sign up for our email list today!

We respect your privacy.

< Older Post

Newer Post >

NewFronts and Upfronts 2025

May 28, 2025

For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.

Marketing Trend Tracker - Series 19

May 15, 2025

The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.

Public Relations and Marketing: Better Together

May 6, 2025

Marketing attracts your audience. Public Relations (PR) earns their trust. Alone, they're valuable. Together? They're pure gold. But too often, these two essential teams often work in isolation, leaving incredible opportunities on the table. It's time to move beyond these separate efforts and learn how to align them and embrace the power of their unified strength.

Marketing Trend Tracker - Series 18

April 28, 2025

This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.

Size Matters: 2025 Social Sizing Guide

April 22, 2025

Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025

The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites: