Is Black Friday Happening?
The answer is yes and it’s going to be a much longer event than just one day of sales this year.
While COVID-19 is still a threat, brick and mortar retailers continue to pivot to an online strategy to help keep their customers and employees safe. Many retailers are offering Black Friday deals both in-store and online, so customers can shop whichever way they are most comfortable.
But, the e-commerce that surrounds Black Friday and the retailers that partake in the great sales everyone searches for is changing drastically this year. Given the circumstances, there are several factors that will create notable differences for Black Friday shoppers this year. Since the pandemic started in March, many stores like Walmart and Target have been offering alternatives to in-store shopping, such as curbside pick-up and local delivery, and will continue to do so over the holiday’s. The two stores and many others have also been running sales similar to those one might find on Black Friday since the middle of October; and most of these sales will continue until the end of November and some even through December.
Similarly, Best Buy, just one of the hundreds of retailers getting ready for the Black Friday shoppers, is offering discounts all month long; and by the looks of it, seem to know that this year isn’t going to be like any other they’d seen before:
“Black Friday isn’t just one day this year — it’s months long. This year’s Black Friday Ad is a BestBuy.com ad, and we posted it on Thursday, October 27. You can find select Black Friday Ad offers every day at BestBuy.com/blackfridayadavailabletoday. Hundreds of deals from the ad will also be available on the dates below: Nov. 5–8: The Wish List Sale, Nov. 11: The Treat Yourself Sale, Nov. 12–14: Our Coolest Deals Sale, Nov. 16–17: Early access to thousands of deals from the Black Friday Ad, for My Best Buy members only, Nov. 22: Nearly all Black Friday deals become available, Nov. 26: New offers available on Thanksgiving Day on BestBuy.com, Nov. 27: Shop online or in our store (limited in-store capacity) on Black Friday, Nov. 28: Cyber Deals kick off.”
Additionally, Best Buy released that they were going to offer their deals to their customers whichever way they’d like to shop. This includes; in-store, virtually or over the phone as well as contactless curbside pickup.
Cyber Monday is also set to change this year; despite being an event that was always entirely online and for one day only, Cyber Monday deals are lasting through until the end of November for select retailers.
As with many traditional offerings, retailers have had to shift to an online strategy in order to serve their customers during the COVID-19 pandemic. As consumers grow more comfortable with online shopping, many may not go back to shopping in brick and mortar stores, instead sticking with the ease of online shopping and home delivery.
Are you ready to ignite your e-Commerce strategy? Contact the SparkShoppe team today.
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