The Shoppe - Twitter Fleets, Peloton Partnerships & More
The app has seen holiday searches on the platform increase 77% year-over-year, with a 3x increase in searches for “Christmas gift ideas,” eight months before December. This year has been unpredictable, but it is clear that people are excited for the holidays and feeling some sense of normalcy.
Twitter Launches Instagram Story-Like Feature, Fleets
This week, Twitter launched a new disappearing messaging feature, Fleets. Users can now interact with their following by Fleeting text, photos and videos, and reactions to Tweets that disappear after 24 hours. Similar to Instagram and Snapchat Stories, users can customize their Fleets with backgrounds and texts, as well as reply to other Fleets with direct messaging. Fleets can be viewed at the top of the home timeline. To share a tweet in a Fleet, users can tap the “Share” icon at the bottom of a tweet. We can expect to see a live broadcasting feature available in Fleets soon.
Target will be partnering with Ulta to open hundreds of shops within Target stores across the country. Located near the beauty sections, the shops will showcase a wide range of products and brands previously unavailable through Target. Implementing personalized services and digital tools like GLAMLab offered by Ulta, is one of the current topics of conversation surrounding the partnership. The first 100 stores are set to open in 2021. Customers can expect to receive recommendations, expertise and other consultative services from specialized team members. Beauty shopping from home will also be available on Target.com, as well as contactless purchasing with Drive-Up and Order Pickup.
The leading interactive fitness platform, Peloton, has announced their partnership with GRAMMY Award-winning artist, Beyoncé. Peloton app subscribers will now be able to attend Homecoming themed classes celebrating Historically Black Colleges and Universities. Together, Beyoncé and Peloton created a series of themed workout experiences across various fitness categories, such as cycling, running, strength, yoga and meditation. Additionally, students at ten HBCUs across the country will be receiving two-year digital memberships with access to a full library of equipment free fitness classes through the app. Thirty day free trials are available for anyone to try now!
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