Instagram Launches New Shopping Feature, Checkout
April 23, 2019
In the past, Instagram has reported that they were exploring the option of a standalone shopping app, but those plans are seemingly halted with the prospect of this all-in-one app experience. As of right now, the Checkout feature is in a closed beta with about 20 brands, but Instagram has posted an interest form to their website for brands who would like to be involved in the final launch.
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For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.
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Marketing attracts your audience. Public Relations (PR) earns their trust. Alone, they're valuable. Together? They're pure gold. But too often, these two essential teams often work in isolation, leaving incredible opportunities on the table. It's time to move beyond these separate efforts and learn how to align them and embrace the power of their unified strength.
This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.
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