The Shoppe - Data Privacy Laws, Levi's SecondHand & More

November 10, 2020

Welcome back to The Shoppe! This week we’re covering Levi’s expansion to a secondhand market, brand reactions to the U.S. election results, California data privacy laws and more. Be sure to check back every week to hear the latest marketing news!

While many major brands like Walgreens, Netflix and Kellogg have opted to reduce their advertising spending during election week, many brands have begun responding to the 2020 Presidential Election results. MTV posted in celebration of the voter turnout of young people, encouraging them to keep working towards change. Oreo shared a post election tweet encouraging voters to celebrate with a Double Stuf Oreo.

Welcome back to The Shoppe! This week we’re covering Levi’s expansion to a secondhand market, brand reactions to the U.S. election results, California data privacy laws and more. Be sure to check back every week to hear the latest marketing news!

While many major brands like Walgreens, Netflix and Kellogg have opted to reduce their advertising spending during election week, many brands have begun responding to the 2020 Presidential Election results. MTV posted in celebration of the voter turnout of young people, encouraging them to keep working towards change. Oreo shared a post election tweet encouraging voters to celebrate with a Double Stuf Oreo.

Popular workout app, ClassPass, quoted the first female vice president elect, Kamala Harris, in a message of unity. Since their start, Ben & Jerry’s has used a global activism strategy, speaking out for years in support of various political issues. This election season, they ran the Get-Out-The-Vote campaign, encouraging the younger generations to vote through various blog and social media posts, as well as themed ice cream flavors. While the reactions brands receive from joining in on political conversation can vary, it will be interesting to see the case by case feedback in the coming weeks.


California’s New Privacy Rights Act & Digital Marketing

California’s latest data privacy initiatives are going to have a major impact on digital advertisers. Proposition 24, altering the California Consumer Privacy Act of 2018, also known as CCPA, mandates that companies disclose the information they collect and how it is used. It gives consumers the right to request that their information be erased, and not sold to or shared with third parties. Protected information includes names, addresses, locations, financial information, IP addresses and more. It is currently common practice for advertisers to use services that target ad audiences with third-party data. Under Proposition 24, consumers will now be able to opt out of receiving these ads. Now, when users visit a site, a pop-up will appear that offers them an opt-out of data collection. While the proposition has only passed on a statewide basis in California, we can expect to see the conversation around data privacy continue on a global scale.

This week, Disney released a beautifully animated, three-minute short film inspired by Pixar’s shorts, ‘Bao’ and ‘Float.’ The ad spot tells the story of a grandmother, her granddaughter and the holiday traditions they share. Based on extensive consumer research, proving tradition, family and nostalgia to be the most valuable things this holiday season, the short film highlights the importance of togetherness, while supporting a range of products across all of the company’s franchises. In honor of the special holiday tradition theme, viewers are encouraged to share their own memories to social media with the hashtag #LoveFromDisney. For every use of the hashtag, the company will donate $1 to Make-A-Wish, up to $100,000.

Popular clothing company Levi Strauss has started offering up to $25 in gift cards to those who return worn jeans to be resold. In an effort to reduce their environmental impact and tap into the Gen Z populated secondhand market, Levi’s has created an online thrift style store called Levi’s SecondHand. Estimating that the carbon footprint of a secondhand pair of jeans is 80% lower than a new pair, the company will assess and buy back old jeans from customers, clean them and post them online for discounted prices. The brand’s latest efforts showcase their dedication to sustainability, encouraging customers to buy less, buy better and buy smarter, so that eventually they can produce less. 

Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

NewFronts and Upfronts 2025

May 28, 2025
For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.
Woman on her phone

Marketing Trend Tracker - Series 19

May 15, 2025
The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.

Public Relations and Marketing: Better Together

May 6, 2025
Marketing attracts your audience. Public Relations (PR) earns their trust. Alone, they're valuable. Together? They're pure gold. But too often, these two essential teams often work in isolation, leaving incredible opportunities on the table. It's time to move beyond these separate efforts and learn how to align them and embrace the power of their unified strength.
Post-It Note Stating Gen Z

Marketing Trend Tracker - Series 18

April 28, 2025
This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.

Size Matters: 2025 Social Sizing Guide

April 22, 2025
Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025
The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:
More Posts