The Shoppe - Facebook Safety Controls, Emmy Winning Ads & More!
Welcome back to The Shoppe! This week we’re covering Facebook safety controls, Emmy winning ads, the TikTok ban and more. Tune in every week to catch up on the latest marketing news.
Brands can now exclude their ads from being shown in video uploads related to four content areas: politics, gaming, news and religious and spiritual content. Facebook also announced publisher allow lists, giving advertisers the option to select specific lists of publishers with which they have their ads run. Advertisers are now able to protect their videos from being shown before content that violates community guidelines, without having to rely on the platforms and their tools.
As of Friday, any distribution of the short form video sharing app TikTok was to be prohibited following an executive order from the Trump Administration. The ban has been temporarily delayed with the approval of a deal between TikTok and Oracle, making the computer technology corporation a trusted tech partner, hosting all U.S. user data. To combat transparency and regulation concerns, the partnership includes the creation of a public American company, TikTok Global. The deal does not include the full sale of TikTok’s U.S. operations, or a transfer of any algorithms or technologies of any kind. Oracle and Walmart will reportedly control 20% of the new TiKTok Global.
Sandy Hook Promise, a gun violence awareness organization from Newtown CT, won Outstanding Commercial at the 2020 virtual Emmys for their “Back to School Essentials” public-service announcement. Raising awareness for the warning signs of potential violence and urging viewers to reject school shootings as the new normal, the 60-second ad spot depicts children returning to school with new supplies, and turns into a dark PSA showing kids using said supplies to defend themselves. Produced by Smuggler and directed by Henry Alex Rubin, “Back to School Essentials” has reached over 6.8 million views on YouTube.
Highlighting new black-owned restaurants and bars each week, Bud Light will be sharing the stories of entrepreneurs across the country in a series of commercials airing during Thursday Night Football. In partnership with EatOkra, an app that provides ratings and reviews of black-owned restaurants, the company will be promoting struggling businesses on national television and digital platforms, encouraging viewers to find and support local independent businesses.
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