The Shoppe - Facebook Ad Restrictions, LinkedIn Updates & More
Welcome back to The Shoppe! From Facebook ad restrictions to LinkedIn search capabilities, we’ve seen significant updates to the major social media platforms within the last week. Tune in every week to stay in the loop!
With restrictions on our daily lives due to COVID-19, we’ve all made significant changes to our routines. Google has published a study showing the growing significance of digital platforms in our everyday lives. Trends show that people are spending time viewing YouTube content just as they would traditional TV. Watch time of YouTube content greater than 30 minutes on TV screens has increased over 90% this year, and 100M people in the United States alone are watching YouTube on a TV screen. This platform has proven to be an easy and accessible way for people to learn, explore and keep up with trends in unprecedented, rapidly changing times.
In a major update for Facebook Advertisers, the platform has announced the removal of its restrictions on the amount of text permitted in ad images. Ads with higher amounts of image text will no longer be penalized in delivery. In the past, the platform has stated that its users dislike ads with significant amounts of text. Advertisers are still recommended to stick to the less than 20% rule, as studies that have found they generally perform better. Facebook has also removed the Text Overlay tool that allowed advertisers to compare their ads to ones in line with the 20% restriction. All policies regarding content of text on ad images remain in place.
In an effort to help marketers maximize their holiday sales amid the new normal resulting from COVID-19, Pinterest has launched their Holiday Marketing Hub . The hub features a variety of tools and resources like research reports, case studies, insights and more. They have also launched a performance guide for the 2020 holiday season, providing businesses with information on the new types of consumers that have emerged, as well as tips for navigating major industry shifts. The new guides outline the case for Pinterest advertising, suggesting key steps to take in planning for holiday campaigns.
In addition to an aesthetic update to the platform's appearance and formatting, LinkedIn has launched LinkedIn Stories, now available to users in the United States and Canada. The Stories feature has been a success among its testers in select international regions and will be available globally in the coming weeks. In addition to the release of LinkedIn Stories, the app updated its search process, significantly broadening its functionality. Search results are now categorized and can be filtered by keywords on all platforms. They’ve also launched personalized insights to results, such as LinkedIn Learning courses liked by connections or people who work at your company, and more calls-to-action, allowing users to follow companies whose updates they want to receive. The updates will drastically improve user experience on a global scale.
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