The Shoppe - Interactive Ads, The Duke of Sussex & More
This week from The Shoppe, we’re covering interactive advertisements, The Duke and Duchess, Facebook amidst the 2020 election and more! Tune in every week to see what has made headlines.
Testing new interactive technologies, Unilever and Target have created a voice-powered advertisement that allows viewers to respond with verbal commands to receive coupons. Technologies that support this new format are virtual assistants like Siri, Google Assistant and Amazon’s Alexa. With the surge of consumers stuck at home, experts are reporting a spurred interest in voice commerce.
The Duke and Duchess of Sussex have announced a several year partnership with Netflix to create family films, TV series, and children’s shows. While it is unlikely the duo stars in production, they intend to continue their work with diverse communities and causes, telling inspirational stories and increasing understanding on a massive scale.
In an effort to prevent the spread of last minute misinformation, Mark Zuckerberg has announced that Facebook will not be selling inventory for political ads in the week leading up to the 2020 election. Ads purchased before that week are able to run during that time, and all posts suggesting that people will contract COVID-19 from voting will be removed from the platform. Facebook will also feature a voting information center, providing accurate and up-to-date registration information, as well as vote by mail details and a polling place locator.
In the new film, “You Can’t Stop Sisters,” Nike spotlights the Williams sisters’ impact on tennis and sports. Combining their total successes, the 60-second ad spot features imagery from the start of their careers to the present, showing how the sisters have changed the game of tennis and supported each other every step of the way. With an emphasis on sisterhood and representation, Serena narrates, “You saw two tennis players trying to win a game, we saw two sisters changing it.”
View “You Can’t Stop Sisters,” here .
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