The Shoppe - Interactive Ads, The Duke of Sussex & More

Claire Amiot • September 10, 2020

This week from The Shoppe, we’re covering interactive advertisements, The Duke and Duchess, Facebook amidst the 2020 election and more! Tune in every week to see what has made headlines.

Testing new interactive technologies, Unilever and Target have created a voice-powered advertisement that allows viewers to respond with verbal commands to receive coupons. Technologies that support this new format are virtual assistants like Siri, Google Assistant and Amazon’s Alexa. With the surge of consumers stuck at home, experts are reporting a spurred interest in voice commerce. 

The Duke and Duchess of Sussex have announced a several year partnership with Netflix to create family films, TV series, and children’s shows. While it is unlikely the duo stars in production, they intend to continue their work with diverse communities and causes, telling inspirational stories and increasing understanding on a massive scale.

In an effort to prevent the spread of last minute misinformation, Mark Zuckerberg has announced that Facebook will not be selling inventory for political ads in the week leading up to the 2020 election. Ads purchased before that week are able to run during that time, and all posts suggesting that people will contract COVID-19 from voting will be removed from the platform. Facebook will also feature a voting information center, providing accurate and up-to-date registration information, as well as vote by mail details and a polling place locator.

In the new film, “You Can’t Stop Sisters,” Nike spotlights the Williams sisters’ impact on tennis and sports. Combining their total successes, the 60-second ad spot features imagery from the start of their careers to the present, showing how the sisters have changed the game of tennis and supported each other every step of the way. With an emphasis on sisterhood and representation, Serena narrates, “You saw two tennis players trying to win a game, we saw two sisters changing it.”

View “You Can’t Stop Sisters,” here .

Never miss an update from “The Shoppe,” sign up for our email list today!

Post-It Note Stating Gen Z

Marketing Trend Tracker - Series 18

April 28, 2025
This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.

Size Matters: 2025 Social Sizing Guide

April 22, 2025
Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025
The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:

The Meta AI Evolution: Bots, Engagement, and the Future of Social Interaction

April 10, 2025
Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025
The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025
Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.
More Posts