The Shoppe - Pepsi, DoorDash & More

Claire Amiot • September 4, 2020

Welcome back to The Shoppe! This week we’re covering at-home tailgating, TikTok bidders, new grocery deliverers and more. Tune in every week to catch up on the latest marketing news.

Sports Marketing 

Adjusting their strategy to meet the safety requirements of COVID-19, Pepsi has launched a sweepstakes that will deliver tailgating kits to fans at home looking to keep the traditions of the professional football season alive. The $5,000 package will include an outdoor projector, cornhole sets and a range of Pepsi products. While the stadiums may be empty, the game rituals can live on.


Social Media Marketing

Multinational, retail corporation Walmart has confirmed its efforts to acquire TikTok. To expand its advertising business, Walmart announced its partnership with Microsoft on a potential deal for the short form video app. A spokesperson for Walmart said, “We believe a potential relationship with TikTok would help us reach and serve omnichannel customers, as well as grow our third-party marketplace.” While other major corporations like Oracle and Netflix have shown interest in the app, Microsoft has reportedly emerged as a front runner in the race to buy TikTok.


CPG Marketing

Partnering with Smart & Final, Meijer, and Fresh Thyme, DoorDash has launched a grocery delivery service in select regions of California, as well as parts of the Midwest. Orders will be completed in-store by employees of Adecco, then placed on designated shelves for drivers to pick-up and deliver. With the rise of online grocery shopping due to the COVID-19 pandemic, the food delivery company expects to reach 75M customers with this new offering.


Diversity & Inclusion Marketing 

Procter & Gamble owned brand, Olay has begun their latest campaign, #FaceTheSTEMGap. Released on Women’s Equality Day in partnership with Saatchi & Saatchi New York, the ad spot features real women in STEM delivering “code” with the messaging that women are scientists too. Women in STEM messaging has been the focus of Olay’s recent advertising campaigns, as the company continues to show their commitment to closing the gender gap.



Never miss an update from “The Shoppe,” sign up for our email list today!


Post-It Note Stating Gen Z

Marketing Trend Tracker - Series 18

April 28, 2025
This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.

Size Matters: 2025 Social Sizing Guide

April 22, 2025
Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025
The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:

The Meta AI Evolution: Bots, Engagement, and the Future of Social Interaction

April 10, 2025
Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025
The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025
Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.
More Posts