The Shoppe - Pepsi, DoorDash & More
Welcome back to The Shoppe! This week we’re covering at-home tailgating, TikTok bidders, new grocery deliverers and more. Tune in every week to catch up on the latest marketing news.
Sports Marketing
Adjusting their strategy to meet the safety requirements of COVID-19, Pepsi has launched a sweepstakes that will deliver tailgating kits to fans at home looking to keep the traditions of the professional football season alive. The $5,000 package will include an outdoor projector, cornhole sets and a range of Pepsi products. While the stadiums may be empty, the game rituals can live on.
Social Media Marketing
Multinational, retail corporation Walmart has confirmed its efforts to acquire TikTok. To expand its advertising business, Walmart announced its partnership with Microsoft on a potential deal for the short form video app. A spokesperson for Walmart said, “We believe a potential relationship with TikTok would help us reach and serve omnichannel customers, as well as grow our third-party marketplace.” While other major corporations like Oracle and Netflix have shown interest in the app, Microsoft has reportedly emerged as a front runner in the race to buy TikTok.
CPG Marketing
Partnering with Smart & Final, Meijer, and Fresh Thyme, DoorDash has launched a grocery delivery service in select regions of California, as well as parts of the Midwest. Orders will be completed in-store by employees of Adecco, then placed on designated shelves for drivers to pick-up and deliver. With the rise of online grocery shopping due to the COVID-19 pandemic, the food delivery company expects to reach 75M customers with this new offering.
Diversity & Inclusion Marketing
Procter & Gamble owned brand, Olay has begun their latest campaign, #FaceTheSTEMGap. Released on Women’s Equality Day in partnership with Saatchi & Saatchi New York, the ad spot features real women in STEM delivering “code” with the messaging that women are scientists too. Women in STEM messaging has been the focus of Olay’s recent advertising campaigns, as the company continues to show their commitment to closing the gender gap.
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