How to Grow Organically on Social Media
Although social media has been around for a while now, platforms continue to adjust and change their algorithms. As a result of this, organic reach is declining quickly. Creating your own organic content can be discouraging because of how tricky it is to reach the right audience, but when executed correctly, it can pay off immensely in the long run. Here’s some of our top pieces of advice for growing organically on social media:
Be Consistent
Making sure your audience actually sees your posts is one of the most important things a brand can do while trying to grow on social media. Brands should create a schedule of posting multiple times per week and testing out different posting times. Think about your audience’s behaviors.
The best time to post on social media is mid-morning on weekdays, since most people are too busy to go on social media on weekends.
Run Promotions and Contests
Who doesn’t like free stuff? Contests and giveaways are a great way to get people’s attention and earn some new followers. Be sure to make one of the requirements to follow your account and share your post to get more people to see your content. Depending on your industry, it might be smart to partner with another brand so you get exposure to their audience as well.
Post Content on Multiple Platforms
Brands can benefit greatly from having multiple social media accounts, because each platform can reach different audiences and serve different purposes. Different social media platforms also let you experiment with different mediums like blogs, videos, and pictures, and they can help you increase your likelihood of appearing higher up on search engine results.
Your social media should align with your company branding, and it should be uniform across all platforms. This way, it’s easy for consumers to recognize your brand and it looks more professional. Be sure to include your logo as your profile picture and include your mission statement somewhere on your page.
Use the Right Hashtags
Hashtags are a great tool for growing on social media, but they only work if you’re using the right ones. Make sure you use hashtags with varying degrees of popularity, and try to think about what hashtags your potential customers would be searching.
When you take the time to engage with your followers, you’ll make them more likely to trust and follow you. Responding to users’ comments and commenting on their posts will make your account seem more human and build a relationship with your audience.
Make Sure Your Content is Evergreen
If content is evergreen, it will always be relevant no matter how much time has passed. Some examples would be resources, how-to posts, and product reviews. Posts like these will increase traffic to your page, it’s easy to revise and adjust as needed, and it requires a lot less work than content that has an expiration date.
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