The Shoppe - Albertsons’ Shoppable Videos, 2022 eCommerce Trends, Busch’s Outdoor Coworking Space & More!
Welcome back to The Shoppe! This week, we’re talking about Albertsons’ shoppable videos, 2022 eCommerce trends, Busch’s outdoor coworking space, and why brands should be implementing user-generated content. Don’t forget to subscribe so you can be notified every time we post!
Partnering with tech startup Firework, grocery giant Albertsons has ventured into shoppable livestream video experiences. The brand is currently testing out remote controlled delivery robots, so their interest in the digital sphere doesn’t come as a huge surprise. Short, shoppable videos are launching on Albertsons’ websites in October. The videos will contain food-related content like cooking tips and recipes to encourage customers to make purchases from their store. Vice president of digital marketing at Albertsons, Usman Humayun
explained, “Short-form video is the right format for us because our customers have so much content to consume, and it challenges us to make a high impact in a shorter time frame.”
The digital landscape is constantly changing and online shop owners must stay up to speed on the latest trends in order to thrive. Red Website Design recently shared an insightful infographic with ten eCommerce trends to expect in 2022. Here are the key takeaways:
- One-Time Buyers Are the Challenge
- Online Selling Will Get Bigger
- Customized Packaging
- Rise of Mobile Shopping
- Multichannel Personalization
- Better Payment Processing
- Voice Shopping to Take Centre Stage
- Focus on Green Consumerism
- Social Media Enters Online Shopping
- Increased AI Use in eCommerce
Read the
infographic
here.
Beverage brand Busch brings on a new meaning to remote work with an outdoor coworking space in rural Northern Colorado. Treework, a parody of coworking space WeWork, will be open from October 4-8 and will offer Wi-Fi, Busch Light happy hours, grills, bonfires, and space to camp outside. Many people are still working fully remotely, and Busch hopes to alleviate stress by spending some time in the great outdoors. The brand shared a study done by OnePoll that stated that 29 minutes spent outside can increase your productivity by 45%. There are
only seven spots up for grabs and customers can try to reserve one on Busch’s website for a chance to getaway.
The pandemic has accelerated the rate at which brands are turning to eCommerce rather than brick and mortar stores. Brands need to be able to figure out what digital strategies will best appeal to consumers, especially as holiday season quickly approaches. A report from Stackla found that 83% of people wanted more authentic shopping experiences and 70% value having personalized experiences. The biggest takeaway from the report was that brands should implement user generated content to increase authenticity and engagement. Only 19% of consumers found content created by brands to be authentic, and 10% felt the same way about influencer content. Seeing content from a fellow consumer makes people trust that the product will be high quality and makes them feel like they matter to the brand.
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