The Best Times To Post In 2025

April 21, 2025

The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. 


Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm  to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:

TikTok
Best Time: 10 am and 12 pm
Best Day: Tuesday and Thursday


Instagram
Best Time: 7 am to 9 am and 11 pm to 2 pm
Best Day: Thursday, Monday, Friday


Facebook
Best Time: 7 am to 9 am

Best Day: Tuesday and Wednesday



LinkedIn
Best Time: 10 am to 12 pm

Best Day: Tuesday, Wednesday and Thursday

Twitter (X)
Best Time: 9 am to 11 am, and around 1 pm
Best Day: Tuesday, Wednesday and Thursday


Pinterest
Best Time: 8 pm, 4 pm, and 9 pm
Best Day: Sunday, Monday, and Tuesday



YouTube
Best Time: Between 2 pm to 4 pm on weekdays and 9 am to 11 am on weekends
Best Day: Thursday and Friday

While the timing of a post can certainly assist in gaining traction, the ultimate result depends on the post’s quality and creativity. The best times to post on social media are not always universal and can differ based on your audience's unique habits. Testing various posting times and analyzing performance metrics is key to discovering what truly drives engagement for your brand.


At SparkShoppe, we can help tailor your marketing strategy to fit your company’s needs. Contact us today to get started!

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