The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:

Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.

Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine