AI Takeover

If you’re in marketing, you’ve most likely started to incorporate artificial intelligence (AI) into your marketing strategy in one way or another. Due to the rapid increase of data, along with the maturity of computing power innovations, AI technology is going from being a possible business innovation enabler to being a critical source of business value. One of the largest benefits of utilizing the most current AI technology is that it can boost business productivity by up to 40%. Marketers can use AI to predict what customers will buy next and in what quantity to avoid overselling or selling out-of-stock products, craft personalized customer experiences, generate email and social media content, build better customer service through chatbots, and so much more. Don’t believe us? Check out one of our blogs, Booze Is Back For The Big Game, which is written almost entirely by the AI copywriter, Jasper! It’s becoming clear that AI is the future of marketing and if you’re someone with an online business, AI-powered marketing could become a must for continued success. 

Canva Create Era

Does your company use Canva as much as we do? Canva, the popular online design platform, has recently launched a suite of new features to empower brands in this new stage of marketing. This rollout is the second Canva Create event, also known as “A Brand New Era.” These new “gifts” revealed and presented to the Canva community are focused on maintaining consistency, centralizing brand assets, and remaining on brand throughout each and every design created. These new features, to name a few, include Magic Design™ where a selection of refined templates is made just for you after uploading a single image, Magic Edit which lets you add or replace something in an image with Canva’s AI photo editor, and Magic Write where you’ll start with a prompt and Canva’s AI text generator will pop out anything from social captions and ideas to blog outlines! In the video example below, we used Canva’s Magic Edit to replace the original colored eggs with an “assortment of spring flowers.”