Game On with Twitch!

March 5, 2016

The world of gaming has recently made its way onto the main stage for media, but for years the underground competitive and hardcore gaming scene has been thriving. The gaming community has one of the most loyal fan bases in the world and marketers have been trying to figure out how to tap into that growing industry.

How can marketers reach these dedicated players? One company has figured it out and has been paving the way for new revenue streams.

When it comes to Website Strategy, Execution, and Gaming no company does it better than Twitch.

Twitch is the largest Live Streaming Video Platform in the world with over 100+ Million unique viewers per month, and over 1.7 Million unique broadcasters per month.

How can marketers reach these dedicated players? One company has figured it out and has been paving the way for new revenue streams.

When it comes to Website Strategy, Execution, and Gaming no company does it better than Twitch. Twitch is the largest Live Streaming Video Platform in the world with over 100+ Million unique viewers per month, and over 1.7 Million unique broadcasters per month.

How can marketers reach these dedicated players? One company has figured it out and has been paving the way for new revenue streams.

The opportunity to create a following is the dream of many streamers; the dream of making a living off of what they love to do. Twitch allows people to chase their dream by partnering with them, which allows Twitch and the Streamer to both make money through Ads, T-Shirt sales, and Donations. The Live Streaming business is very competitive and you have to differentiate yourselves from the pack.

Why are people on average spending 2 hours a day watching others play video games? It's not that farfetched of an idea when you take a look at professional sports like football, and basketball. Huge fan bases who watch highly skilled athletes competing at the highest level. Same goes for competitive gaming and even some cases with casual gamers. They are extremely skilled and/or entertaining. People like to see people who excel at something they love. Plus, Twitch allows you to interact with someone you may idealize or watch for days on end. It's the same rush you get when you "Tweet" at a celebrity and they respond or follow you back. The community you build with your fans is loyal and that's the main reason why so many are willing to donate their money, buy your apparel, and subscribe to your channel with the hopes that their contributions allow you to continuously provide entertaining content. These fan bases get even bigger for the professional streamers who actually compete in tournaments and competitive play. Most of the players are associated with professional teams and organizations. These teams include rosters, substitutes and even coaches. Now you can see the parallel between eSports and other sports industries. The teams compete in tournaments all around the world for large cash prizes. People tune in to watch these global events in millions; rivaling events like the Super Bowl and the NBA Championships. The marketing opportunities are endless.

Marketers have begun to sponsor these "Athletes" and professional streamers, providing them with their products so that they can advertise and promote it. Many companies will provide discount codes that are associated with that individual or even a team so that their fans are more likely to use those products and support their streamer/competitive player. Companies are advertising directly to their target markets when they do this, and are able to learn what they want in future products and ways to improve their businesses. Many teams will license their logo/color scheme to these sponsors and have a product of that company with their team colors and logo.

This can also be sold to fans and boost both communities and profits. After all these teams and players have their own brand just like the companies they are sponsoring and they too are trying to promote themselves.

Never miss an update from “The Shoppe,” sign up for our email list today!

We respect your privacy.

< Older Post

Newer Post >

NewFronts and Upfronts 2025

May 28, 2025

For decades, TV Networks and Media outlets have used this time of year to announce large-scale changes launching in the coming months. Known as Upfronts and NewFronts, these events serve as the catalyst for change within the advertising industry. Upfronts tends to cater more towards television, streaming sites, etc., while NewFronts features social media’s household names like Meta and Snapchat. Read on to see what the biggest names in streaming, social media and television have in the works.

Marketing Trend Tracker - Series 19

May 15, 2025

The rapidly changing world of marketing and technology is ushering in significant trends reshaping how brands connect with audiences. Recently, established companies have been venturing into standalone app creation to address niche consumer needs, as seen with Instagram's "Edits" app for video creators and Instacart's "Fizz" app simplifying party planning. Meanwhile, advertising options are rapidly expanding both online and in-store, with Hy-Vee's partnership with Grocery TV revolutionizing retail media and LinkedIn launching advanced video ad tools to capitalize on rising engagement. Together, these developments underscore a broader shift towards personalized, data-driven strategies. Read on to see how companies are meeting the growing expectations of today’s consumers.

Public Relations and Marketing: Better Together

May 6, 2025

Marketing attracts your audience. Public Relations (PR) earns their trust. Alone, they're valuable. Together? They're pure gold. But too often, these two essential teams often work in isolation, leaving incredible opportunities on the table. It's time to move beyond these separate efforts and learn how to align them and embrace the power of their unified strength.

Marketing Trend Tracker - Series 18

April 28, 2025

This installment of the Trend Tracker Series examines how the Gen Z effect is reshaping brand strategies around the world.

Size Matters: 2025 Social Sizing Guide

April 22, 2025

Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025

The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites: