Video is obviously a growing trend on social platforms, however, the other unique format that is gaining popularity on Facebook is slideshow ads.  These are particularly interesting as they look like video ads, but the creative is just static images.  Another added bonus is that it doesn’t require as much data to view this format.  Coca-Cola recently had huge success with these ads in Africa because they were able to reach the population without data limitations.

As Ferris Bueller says, "Life moves pretty fast, if you don't stop and look around once in a while, you could miss it."  We certainly share his sentiment when it comes to digital marketing platforms and the technology they use!

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