"Stop, Look & Listen Baby, That's My Philosophy!"
May 31, 2016
Often we spend precious marketing dollars on new technologies without vetting their viability when it comes to consumer receptivity.
So my advice to companies will often be to take a "wait and see" approach to new technologies that require a large investment of time or money. A CEO that I worked for once said, "the second mouse gets the cheese." Enough said, now stop, look and listen baby!!!
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