5 Super Bowl Ads We Are Looking Forward To

February 7, 2024

Get ready for the ultimate showdown beyond the field as Super Bowl Sunday approaches! The real competition? The battle of the best commercials that will have everyone buzzing for weeks. We've curated the top 5 Super Bowl ads we're most excited about. From the Beckhams' commercial comeback to the FanDuel "Kick of Destiny" and the intriguing twists in the worlds of Doritos, Oreo, and Budweiser—these ads promise nothing short of spectacular entertainment.

#1. Mrs. and Mr. Posh Love to Order Out

After Brooklyn Beckham's less-than-successful pop-up restaurant with UberEats, his parents, Victoria and David Beckham, are joining the commercial scene. They teased a new commercial on January 30, incorporating a nod to their Netflix documentary.

#2. FanDuel Kick of Destiny

FanDuel recently announced the return of its "Kick of Destiny" Super Bowl ad featuring Rob Gronkowski attempting a field goal. Fans who bet on the Super Bowl with FanDuel's Sportsbook get a shot at winning a collective $10 million.

#3. Doritos "Where did Dinamita Go?"

Doritos consistently aims for a memorable impact with their Super Bowl ads, known for their creative and attention-grabbing content. In the Netflix series "Wednesday," actress Jenna Ortega is portrayed enjoying a bag of Doritos Dinamita in a deserted convenience store, blending the world of entertainment seamlessly with the popular snack brand.

#4. Oreo and Kris Jenner

OREO will run a series of ads with Kris Jenner, the matriarch of the Kardashian clan, replicating her daughter Khloé Kardashian's viral method of stacking cookies in a jar. Jenner proceeds to twist an OREO, unveiling cream on just one side—a topic debated since the cookie's inception—while remarking that she should give a heads-up to the kids.

#5. Budweiser and Anheuser-Busch

A staple for the Super Bowl since 1975, the legendary Budweiser Clydesdales horses are set to grace the screens once more for the highly anticipated big game. Anheuser-Busch, is poised to make a significant impact this year by featuring global soccer sensation Lionel Messi in an ad for their Ultra brand, as well as enlisting the popular musician Post Malone for a Bud Light commercial.

Targeted Advertising

Retail media networks enable highly targeted advertising. Retailers have access to a wealth of data about their customers' shopping habits, preferences, and demographics. This data allows advertisers to create highly targeted and personalized campaigns, increasing the likelihood of reaching the right audience.

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Monetization Opportunity

Retailers can monetize their online platforms by selling advertising space to manufacturers and brands. This additional revenue stream can help grocers offset costs and improve profitability.

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Enhanced Shopper Experience

Advertisements on a retail media network can be designed to enhance the overall shopper experience. Relevant and engaging ads can provide useful information, highlight promotions, and offer personalized recommendations, creating a more positive shopping experience.

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Data Insights and Analytics

Manufacturers and brands can gain valuable insights from the data generated through retail media networks. Analyzing customer behavior, ad performance, and other metrics can help them optimize their marketing strategies, refine product offerings, and make data-driven decisions.

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Cross-Promotions and Collaborations

Retail media networks provide an opportunity for collaboration between retailers, manufacturers, and brands. Joint promotional campaigns and cross-selling initiatives can be implemented to benefit all parties involved.

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Measurable ROI

Advertisers can track the performance of their campaigns in real-time. This level of visibility allows them to measure the return on investment (ROI) of their advertising efforts and adjust as needed to optimize results.

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Competitive Advantage

Retailers that effectively leverage a retail media network can gain a competitive advantage in the market. By offering a valuable platform for advertisers, retailers can attract more brands to their network and strengthen their position in the industry.

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Omni-Channel Marketing

Retail media networks often span both online and offline channels, providing a seamless experience for customers across various touchpoints. This omni-channel approach can help advertisers create cohesive and integrated marketing campaigns.

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Adaptable and Flexible

Retail media networks can adapt to changing market conditions and consumer preferences. Advertisers can quickly modify their campaigns to respond to trends, seasonal changes, or shifts in consumer behavior.

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Building Brand Loyalty

Effective advertising on a retail media network can contribute to building brand loyalty. By engaging with customers at multiple points in their shopping journey, advertisers can foster a stronger connection with their target audience.

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SparkShoppe in collaboration with our retail and CPG partners has proven the power of a retail media network. The results are driven from the ability to provide targeted advertising, create additional revenue streams for retailers, enhance the shopper experience, offer valuable data insights, and foster collaboration between grocers and manufacturers. When utilized effectively, it can be a win-win for all stakeholders involved. Ignite your strategy today by connecting with us!

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