Leveraging AI for the Holidays
Every retail business knows that the holiday season can often make or break your year. Things can get hectic, and shoppers will be looking at you to provide an efficient, easy, and enjoyable shopping experience. To help out, we want to share some tips on how you can succeed this holiday season by leveraging Artificial Intelligence tools for your business. Here’s our list of AI tools that will make you the holiday hero:
ChatBots
Anyone with an online store may want to consider a chatbot on their website to help deal with customer inquiries. Chatbots can assist in answering the simpler FAQs, leaving your team more bandwidth to answer the difficult questions when they arise. This will save time and provide a streamlined experience for your customers. If you do decide to set up a chatbot on your website, be sure to set it up with the ability to answer questions that your customers ask often.
Zendesk and
Hubspot both offer a subscription-based chatbot, but there are
plenty of options out there, so be sure to do research and choose the one that makes the most sense for you.
Generative AI Tools
AI photo editing products have been springing up everywhere, with a lot of big brands rolling out new tools.
Canva has released a “magic studio” of AI tools that can help business owners and marketers save time with creating content and product displays. AI can also help generate beautiful and simple product backgrounds. Photoshop has introduced
AI into their software with generative fill, background generation, and remove and replace tools that can help you generate content in one click. Most recently, Amazon has released an AI-powered
image generation tool that allows you to take the SKU of your item and import it into AI generated photos! This is fantastic for generating realistic product scenery for your advertisements and listings. These tools make marketing your products quick and easy, use them for social media, your website, ad campaigns, or whatever else you want!
AI Writing Tools
AI copywriting tools are a fantastic way to streamline some of the monotonous writing tasks within your business. AI can help to generate product descriptions and the basis for your blog content. While all content produced by AI does have to be edited, having the first draft and brainstorming done can streamline the writing process. Make sure someone is always double-checking the content that AI generates for factual accuracy before publishing. If you are looking for AI writing tools, Jasper AI and ChatGPT are good places to start
AI and Digital Advertising
When it comes to advertising, AI has actually been ingrained in ad platforms for quite some time. Google has been using AI with smart bidding, broad match keywords, and responsive search ads to maximize advertisers return on investment since 2016. These tools are great because they require almost no extra leg work from the advertisers standpoint. While you should still weigh your options and determine if AI search tools are right for your brand, implementing these strategies is as simple as a click of a button.
Understanding which AI tools are the right fit for your business is a great first step toward maximizing their benefits. If you need help choosing and leveraging the best AI tools for you, feel free to reach out to our team at SparkShoppe. We can audit your business to determine which tools will make you the hero this holiday season!
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